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# DemandMaven: Strategic growth partner for SaaS & Software Companies

We help SaaS teams and growth leaders reach their goals using insights

## Sitemaps

- [XML Sitemap](https://demandmaven.io/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [How to validate product ideas without wasting money on ads](https://demandmaven.io/how-to-validate-product-ideas-without-wasting-money-on-ads/) - Validate product ideas without ads: The Mom Test, building in public, manual delivery, and 4 other approaches that prove demand for pre-MVP SaaS founders.
- [What Every Early-Stage Startup Must Know About Marketing](https://demandmaven.io/early-stage-startup-marketing/) - It wasn’t the first time I’ve been asked the question. And I had a feeling it wouldn’t be the last time, either. “I’m an early-stage startup with no full-time marketing resources. What should I be doing first?” My mind immediately burst into a million different directions. What was he selling? To whom? What problem was
- [Website Teardown: ClientSherpa.com](https://demandmaven.io/website-teardown-clientsherpa-com/) - Ta-da! 🎉🎉🎉 Welcome to my very first website teardown—even though I feel like I’ve been doing them in my head for my entire marketing career. Websites are every SaaS company’s first line of defense. Most startups can’t afford to have a website that doesn’t enable them to: 1. Build relationships with their customers 2. Ultimately
- [How to read growth hacking posts like an enlightened reader](https://demandmaven.io/how-read-growth-hacking-enlightened-reader/) - I know you've seen them. You saw the sexy title about insane growth over some short period of time, clicked with excitement and awe, and you thought, "I want to know exactly how they did this". You're hoping this post will give you some kind of shortcut. Some kind of answer. via GIPHY The startup
- [Startup Acquisition 101 - Simply SaaS University](https://demandmaven.io/startup-acquisition-101/) - "ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?" Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth activities that get you new users, free trial signups, customers, and raving fans. Building and defining that marketing engine you've always heard so
- [Year in Review 2018](https://demandmaven.io/year-review-2018/) - For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows. We’ll unpack all of that here. But before I actually dig in, thank you. Thank you to the entire Unicorn Think
- [How to determine the profitability of your small business](https://demandmaven.io/determine-small-business-profitability/) - Editor's Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy!
- [The Most Frequently-Given Advice to Early-Stage SaaS Founders](https://demandmaven.io/advice-for-early-stage-saas-founders/) - A few weeks ago, I had the amazing opportunity to give a webinar to the audience of a very well-known subscription metrics SaaS company. Hundreds of founders signed up for my webinar, and it seemed like that many actually attended. At the end of the presentation, I offered a completely-free 1-hour marketing strategy call where
- [Year in Review 2019](https://demandmaven.io/year-in-review-2019/) - Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever reason, I’m reflecting hard on the year so far. Maybe it’s because my birthday is coming up soon. Maybe it’s because it’s Fall and I’m feeling the n o s t a
- [How to Identify Your Best Acquisition Channels](https://demandmaven.io/how-to-identify-your-best-acquisition-channels/) - Extra Resources None TL;DROW (too long; didn't read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in. First way: Ask your customers. There really isn’t a substitute for getting real, live customers on the phone.
- [How to Approach Your Customer Research](https://demandmaven.io/how-to-approach-your-customer-research/) - Extra Resources None TL;DROW (too long; didn't read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to what we want to learn. Possible goals could be: Acquisition —
- [What's an Acquisition Channel?](https://demandmaven.io/whats-an-acquisition-channel/) - Extra Resources None TL;DROW (Too Long; Didn't Read or Watch) An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel. So for example, if I want to reach marketing executives in software companies in the United States, I’m probably going to look at conferences
- [The Biggest Marketing Mistakes Founders Make](https://demandmaven.io/the-biggest-marketing-mistakes-founders-make/) - Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don't necessarily have build all of this awareness and traffic before you build the rest of the funnel. You can actually reverse-engineer your funnel
- [EP. 1: Marketing in an Economic Downturn](https://demandmaven.io/marketing-in-an-economic-downturn/) - We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift. Extra Resources Marketing and Growth for Uncertain Times on CXL.com Outlast the Recession with
- [EP. 2: How to know you're ready for marketing](https://demandmaven.io/how-to-know-youre-ready-for-marketing/) - When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact and efficient investment. Asia Orangio of DemandMaven digs deep into what scenarios (including
- [EP. 3: What to do when your growth is stagnant](https://demandmaven.io/what-to-do-when-your-growth-is-stagnant/) - Growth suddenly going stagnant? Here's the top 3 strategic questions you need to answer in order to unpack and troubleshoot your stagnant growth. Extra Resources None TL;DL The first step is not to panic. Then, answer these strategic questions: Do I understand what is broken? Usually this points us to looking at some form of
- [EP. 4: The WORST Assumptions You Can Make as a SaaS Founder](https://demandmaven.io/the-worst-assumptions-you-can-make-as-a-saas-founder/) - In our personal lives, we’ve learned that assumptions will often lead us astray. When it comes to an early stage SAAS startup, they can be the difference between success and failure. In this episode of In Demand, Asia Orangio of DemandMaven shares the six worst assumptions that you can make as a SAAS founder and
- [Insider Insights: Skyrocket Your SaaS Growth](https://demandmaven.io/skyrocket-saas-growth/) - A few months ago, I had the wonderful pleasure of joining Lorin McCann on the Insider Insights show. Insider Insights is run by the Customer Intelligence Institute. Watch (or just listen!) to the full episode for even more on: ✅ Positioning and growth for early startups ✅ The magic of working with a business coach
- [EP. 5: Let's talk about FUNNELS](https://demandmaven.io/lets-talk-about-funnels/) - Funnels are a great thinking tool for founders. They help us clarify the journey our customers take and help us plan the steps needed to scale. But thinking in funnels can narrow our vision if we don’t truly understand the reality behind the tool. In this episode of In Demand, Asia Orangio of DemandMaven breaks
- [EP. 6: Top 8 Customer Research Mistakes](https://demandmaven.io/top-8-customer-research-mistakes/) - Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but also who they are, what they want, and how you can better serve them and others in the future. But not every type of customer research is right. In this episode
- [Lessons Learned from Competing in an Overcrowded Market](https://demandmaven.io/lessons-learned-from-competing-in-an-overcrowded-market/) - At DemandMaven, we just wrapped up a project for a client that was in one of the most competitive markets. While we had some incredible wins, we also had many lessons learned — some of which I wanted to document and share here. I don’t want to be one of those marketers who only tells
- [EP. 7: How to pick the best acquisition channels](https://demandmaven.io/how-to-pick-the-best-acquisition-channels/) - Understanding your acquisition channels is key to growing your business, but convoluted terminology, different strategies, and numerous channels it can be hard to know where to focus your efforts. In this episode of In Demand, Asia Orangio of DemandMaven breaks down the basics of acquisition channels, from overviewing different types of channels to a general
- [EP. 8: The Biggest Growth Lessons I’ve Learned the Hard Way](https://demandmaven.io/the-biggest-growth-lessons-ive-learned-the-hard-way/) - Some lessons in marketing are easy to learn. You pick them up from a book, take a class, or hear a talk and get it immediately. Other lessons are harder to come by. They are the ones learned over time and through experience. The ones that we look back on and think about the head
- [EP. 9: How to Know You Have Product-Market Fit](https://demandmaven.io/how-to-know-you-have-product-market-fit/) - Product-market fit is often talked about like it is a specific destination. A place you arrive at once and know that you’ve arrived. But the reality of growing a SaaS company is that you may not know if you have product-market fit or if you have it, you may not know how good the fit
- [Why you need to start delegating those trivial tasks NOW](https://demandmaven.io/why-you-need-to-start-delegating-those-trivial-tasks-now/) - Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just accepted the truth. What delayed me for so many years from delegating roles, tasks, projects,
- [EP. 10: 6 Basic Principles for Competing in a Competitive Market](https://demandmaven.io/6-basic-principles-for-competing-in-a-competitive-market/) - In this episode of In Demand, Asia Orangio, founder of DemandMaven, shares the principles for growing a SaaS company when you are competing in an overcrowded market. At DemandMaven, we just wrapped up a project for a client that was in one of the most competitive markets. While we had some incredible wins, we also
- [EP. 11: Why Every Founder Needs a Market Vision](https://demandmaven.io/ep-11-why-every-founder-needs-a-market-vision/) - We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big why for
- [EP. 12: How Long Does it Take to See Marketing Results](https://demandmaven.io/ep-12-how-long-does-it-take-to-see-marketing-results/) - When it comes to measuring marketing nuance is key. For every market, product, and business, the results of marketing have their own specific context. To understand when you should be expecting results from your marketing efforts, you need to understand the context of that work. In this episode of InDemand, Asia Orangio, founder of DemandMaven,
- [EP. 13: How product-market fit ACTUALLY works](https://demandmaven.io/ep-13-how-product-market-fit-actually-works/) - Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's product-market fit, but with a bit of examination, we can bring clarity to the topic and plot a course for strengthening your products fit with the market. In this episode of
- [EP. 14: Can you measure product-market fit?](https://demandmaven.io/ep-14-can-you-measure-product-market-fit/) - How do you know if you have product-market fit? You measure it! In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the different ways to think about measuring product-market fit and how to apply it in your Saas business. Extra Resources None TL;DL 1:25 - Yes, you can measure product market fit.
- [EP. 15: How to prioritize your growth ideas](https://demandmaven.io/ep-15-how-to-prioritize-your-growth-ideas/) - As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the different frameworks you can use
- [EP. 16: The 3 stages of growth](https://demandmaven.io/ep-16-the-3-stages-of-growth/) - Is your growth strategy working? There are few questions as important. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the three stages of growth, and the key actions for assessing and planning for improvement from each stage. Understanding where we are at when it comes to growth will help you know
- [EP. 17: The 3 stages of marketing](https://demandmaven.io/the-3-stages-of-marketing/) - Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next steps should be. In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the three stages of marketing, how to know which stage you're in, and what to do
- [Doing customer research? Start doing this](https://demandmaven.io/doing-customer-research-start-doing-this/) - If you’re doing customer research, you’re already way ahead of the game. Not to make it a competition, but let’s be real here — if your competitors are doing customer research and you’re still not, then you’re making it way too easy for them to surpass you. But in the world of customer research, simply talking to
- [If you’re talking to customers and feel like you’re not getting any meaningful insight, this is for you](https://demandmaven.io/if-youre-talking-to-customers-and-feel-like-youre-not-getting-any-meaningful-insight-this-is-for-you/) - Any time I talk to a founder and they’re frustrated because they’re talking to customers but feel like they’re not getting anything meaningful out of the conversations, my mind always drifts to how I’ve seen founders run interviews in the past. They'll ask questions like "How did you find the platform?", "What are your favorite
- [These are the "must ask" questions you should be asking in your customer interviews](https://demandmaven.io/these-are-the-must-ask-questions-you-should-be-asking-in-your-customer-interviews/) - If you caught last week's post, you learned about shifting the types of questions you ask customers from product-centered to psychology-centered. The below are some of my absolute favorite questions to ask that will enables us to extract further strategic insight. These questions are designed to feel a little less tactical and more intuitive (which
- [Stuck on analyzing your customer research data? Do this instead...](https://demandmaven.io/stuck-on-analyzing-your-customer-research-data-do-this-instead/) - The process of surfacing strategic insight relies on our team’s ability to do two functions fairly well at the same time: 1. Asking the right strategic questions — related to the customer journey, the business model, the product, the market, the competitors, and so much more. 2. Analyzing the customer research — noticing what interesting trends
- [Why we no longer define strategy around the client's KPIs](https://demandmaven.io/why-we-no-longer-define-strategy-around-the-clients-kpis/) - Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and our CEOs, sales leaders, colleagues, etc. We obsess over the number of leads, the click-through-rates on ads, the
- [What even is "strategy," anyway?](https://demandmaven.io/what-even-is-strategy-anyway/) - Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing that strategy (think like budgets, tools, people, GANTT charts, etc.). Others feel that "strategy" is just another word that
- [Every little thing I did to grow my consultancy by 36% so far this year](https://demandmaven.io/every-little-thing-i-did-to-grow-my-consultancy-by-36-so-far-this-year/) - Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have a whole quarter to go. 📈 Considering the past two years we've had, I'll take
- [Why you need to start delegating those trivial tasks NOW](https://demandmaven.io/why-you-need-to-start-delegating-those-trivial-tasks-now-2/) - Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just accepted the truth. What delayed me for so many years from delegating roles, tasks, projects,
- [Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead.](https://demandmaven.io/overwhelmed-by-too-many-marketing-channels-tactics-and-experiments-to-run-do-this-instead/) - So you’re staring down a list of experiments to run and you have no idea which ones to prioritize. There’s a million channels, tactics, and things to try, but nothing really sticks out at you as the thing you need to do first. In order to know what to do next, we first have to
- [Why empathy is the secret to a great activation strategy](https://demandmaven.io/why-empathy-is-the-secret-to-a-great-activation-strategy/) - It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5. Profit! And in the early days, this is perfectly acceptable. There's certainly best practices when it comes to activating
- [How to get the most value from an advisor or mentor](https://demandmaven.io/how-to-get-the-most-value-from-an-advisor-or-mentor/) - I've been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently MentorPass). After running hundreds of calls for both early-stage and later-stage founders alike, here's some basics for how to get the most
- [The #1 limiting belief preventing most SaaS founders from growing their businesses](https://demandmaven.io/the-1-limiting-belief-preventing-most-saas-founders-from-growing-their-businesses/) - “Well I only want to invest in growth when there’s a guaranteed result.” “We’d be willing to spend more if we knew that it would generate results.” I’ve heard this concern from SaaS founders more times than I can count. I heard it when I was in-house as a marketer, and I hear it even
- [EP18: How to Transition From Founder to CEO](https://demandmaven.io/ep-18-how-to-transition-from-founder-to-ceo/) - Hi founders 👋 I'm Asia Orangio, the host of the InDemand podcast and founder of DemandMaven, where we work with early stage SaaS companies on reaching their very first growth milestones. If you're new here, here's a quick recap of our goal: We're here to discuss what it takes to build businesses that are in
- [EP19: Four Traits of High-Performing CEOs](https://demandmaven.io/four-traits-of-high-performing-ceos/) - Welcome to the In Demand Podcast where we talk about how to reach your first $1 million ARR. I'm your host, Asia Orangio, founder of DemandMaven, where we work with early stage SaaS companies on reaching their very first growth milestones. Let's do this. Today we're talking about what ultimately makes a high-performing CEO. What
- [EP20: Hiring a Marketing Team](https://demandmaven.io/hiring-a-marketing-team/) - Hey founders 👋 Today I’m writing about the most common question that I get asked! How do I build my marketing team? It’s so common that we’ve actually built documentation around this and we're starting to share it with clients. It’s a very understandable question, and not a lot of founders know what their options
- [EP21: How and Where to Find Your Startup’s First Marketing Hire](https://demandmaven.io/saas-first-marketing-hire/) - For any SaaS startup, marketing is critical in driving growth and gaining traction in your market. But sourcing qualified candidates who understand SaaS, are excellent in marketing, and can help your startup progress can feel like finding a needle in a haystack. In this article, we’ll look at some of the challenges of hiring your
- [EP22: Unaware Audiences](https://demandmaven.io/unaware-audiences/) - At DemandMaven, we work with early-stage SaaS companies to help them reach their first growth milestones. Recently, I was on a discovery call with a company founder and was surprised by their view on the market. They said they felt like they'd hit the market cap and there was nowhere else they could go in
- [EP23: Customers Drive Growth: 8 “Yeses” You Need to Care About](https://demandmaven.io/customers-drive-growth/) - We can talk about new technologies and strategies to drive business growth until we’re blue in the face and one thing will always remain true: customers drive growth. Without attracting, converting, and retaining customers, you have no growth. You need customers to pay you money and, well, keep paying you over time. And that’s why
- [EP24: Painkiller vs. Vitamin: Which one is Your Startup?](https://demandmaven.io/painkiller-vs-vitamin/) - Painkillers vs. vitamins is a marketing concept. As a SaaS startup, you can use these terms to categorize the products and services your business offers and more effectively position your business on the market and across your marketing efforts. Just like reaching for a vitamin instead of a painkiller can derail your afternoon walk, categorizing
- [EP26: What is the SaaS Black Hole?](https://demandmaven.io/saas-black-hole/) - As a new SaaS founder, you’re about to embark on one of the most challenging yet rewarding journeys: bringing your product or service to market. You’ve put in tireless months of research and development, coded feature after feature, and finally have a minimum viable product (MVP) to test. Welcome to the SaaS black hole. At
- [EP25: 5 Growth Opportunities for SaaS Startups](https://demandmaven.io/top-5-growth-opportunities-saas-startups/) - Founding a SaaS startup is a challenging task. And when it comes to actually growing your startup, many founders turn to marketing and customer acquisition first. While marketing and acquisition may help your business grow, we’ve found that other critical areas can help make your efforts more meaningful. So in this post, we’re sharing the
- [EP35: The value of founder communities](https://demandmaven.io/ep35-the-value-of-founder-communities/) - Welcome to the new season of the In Demand podcast! For this season, Asia is joined by her new co-host Kim Talarczyk, the Client Services Manager at DemandMaven. In this first episode of the season, Asia and Kim discuss recent conferences like MicroConf and Indie Founders, highlighting the value of founder communities and the insights
- [EP36: Hiring for growth](https://demandmaven.io/ep36-hiring-for-growth/) - Hiring your first marketer is one of the most critical and confusing decisions an early-stage SaaS founder will face. It’s not just about growing your team, it’s about laying the foundation for how marketing will function inside your business. In Episode 36 of the In Demand podcast, DemandMaven’s Asia Orangio and Kim Talarczyk unpack the
- [EP37: Why SaaS founders shouldn't accept growth problems as unsolvable](https://demandmaven.io/ep37-why-saas-founders-shouldnt-accept-growth-problems-as-unsolvable/) - Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true. In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to "Who's already solved this, and how can I
- [EP38: Troubleshooting growth—What it really means for PLG SaaS](https://demandmaven.io/ep38-troubleshooting-growth-for-plg-saas/) - When we talk about "troubleshooting growth" at DemandMaven, we're often met with confusion. It's not exactly a mainstream concept, and for many founders—especially those running early-stage SaaS companies—it's cryptic at best. In this episode of the In Demand Podcast, Asia and Kim break down what troubleshooting growth actually means, why it's different from marketing, and
- [EP39: When does it make sense to bring on a Fractional CMO?](https://demandmaven.io/ep39-when-to-bring-on-a-fractional-cmo/) - At DemandMaven, we're all about helping SaaS companies understand and navigate their growth challenges. In this week's episode of the In Demand Podcast, Asia and Kim dive into the world of fractional CMOs—what they do, when you might need one, and how they compare to full-time marketing executives. What exactly is a CMO responsible for?
- [EP40: When your product takes you in an unexpected direction](https://demandmaven.io/ep40-when-your-product-takes-you-in-an-unexpected-direction/) - What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out to serve. From internal conflict to organizational confusion, they
- [EP41: The hidden patterns in customer research](https://demandmaven.io/ep-41-the-hidden-patterns-in-customer-research/) - In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what others miss: The pattern recognition advantage in customer research As growth consultants for SaaS companies, we know there is a big difference between
- [EP42: Diary of my first 90 days as a fractional CMO](https://demandmaven.io/ep42-diary-of-my-first-90-days-as-a-fractional-cmo/) - When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I'm coming up on my 90-day mark, I wanted to document my process, approach, and key learnings.
- [EP43: How our customer research process has evolved](https://demandmaven.io/ep43-how-our-customer-research-process-has-evolved/) - At DemandMaven, we've been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way. In this episode of the In Demand Podcast, Asia and Kim dive deep into how our customer research sprints have evolved, the different types
- [EP44: A realistic look at EOS](https://demandmaven.io/ep44-a-realistic-look-at-eos/) - At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week's episode of the In Demand Podcast, Asia and Kim tackle a question that comes up frequently: should you implement the Entrepreneurial Operating System (EOS) in your organization? What is EOS exactly? The Entrepreneurial Operating
- [EP64: What early stage SaaS companies miss about product discovery](https://demandmaven.io/ep64-what-early-stage-saas-companies-miss-about-product-discovery/) - You ship a new feature and 10% of your customer base uses it. You thought it would solve a real problem. Customers said they wanted it. But now it's sitting there, mostly ignored. Here's what happened. You skipped problem space discovery and went straight to building a solution. Most early stage SaaS companies do this.
- [Best SaaS growth strategy consultants to break through growth plateaus](https://demandmaven.io/best-saas-growth-consultants/) - Here's the thing nobody tells you before you start Googling "best SaaS growth consultants": the word growth is doing an enormous amount of heavy lifting, and almost nobody means the same thing by it. When you search for a SaaS growth consultant (whether you're typing it into Google or throwing it into Claude), you're probably
- [Creating a Marketing Plan for your SaaS](https://demandmaven.io/creating-a-marketing-plan-for-your-saas/) -  Here's a scenario I see play out all the time: a founder hears someone on a podcast rave about how LinkedIn ads changed their business, so they dump three months of budget into LinkedIn ads. Nothing happens. They try cold email next. Crickets. Then someone tells them SEO is the real move, so they
- [Why your SaaS is stagnant and which go-to-market consultant can actually help](https://demandmaven.io/stagnant-saas-go-to-market-consultants/) - A few years ago, I had an email exchange with a founder that I still think about. He had a product with real potential, a growing sense that something was off, and a very specific idea of what he wanted help with. He didn't want to "talk to people," he said. He wanted "sales and
- [Best SaaS customer discovery & product-market fit consultants](https://demandmaven.io/saas-customer-discovery-product-market-fit-consultants/) - A few years ago, I had an email exchange with a founder that I still think about. He was in his second product cycle when we first connected, working on a B2B SaaS tool in a competitive productivity-adjacent space. He was trying to find product-market fit, had a bunch of assumptions he hadn't fully stress-tested,
- [Founder's guide: best SaaS GTM agencies and consultants 2026](https://demandmaven.io/best-saas-gtm-agencies-consultants/) - You're probably not here because things are crystal-clear for your SaaS. You're here because growth has stalled, a launch is coming up, or you've been burning money on tactics that aren't converting and you need someone who actually knows SaaS to tell you why. Maybe you threw "SaaS GTM agency" into Claude and got a
- [How to measure SaaS product-market fit](https://demandmaven.io/saas-product-market-fit/) - I've lost count of how many times I've heard this from founders: "We have product-market fit." Me: "Oh awesome! How many customers do you have?" Them: "Three." Me: "..." I'm not saying you don't have product-market fit with three customers. I'm saying you can't actually know yet. And that distinction? It matters more than you
- [Top 2026 SaaS Pricing Consultants that Founders Actually Hire](https://demandmaven.io/top-saas-pricing-consultants/) - Discover the top SaaS pricing consultants of 2026 to enhance your pricing strategies. Learn how they can optimize your SaaS revenue today!
- [The busy SaaS founder's guide to pricing](https://demandmaven.io/saas-guide-pricing-monetization/) - Here's something most founders don't want to hear: that slow growth you're experiencing? It might not be a marketing problem. I know, I know. You've been grinding on acquisition, tweaking your messaging, testing new channels. But when we troubleshoot growth with SaaS companies, pricing ends up being one of the first things we look at
- [Why SaaS companies experience growth stalls](https://demandmaven.io/saas-growth-plateaus/) - Growth stalls and plateaus are part of every SaaS company's journey. Here's why they happen and how to overcome them.
- [How to actually measure and improve SaaS retention & churn](https://demandmaven.io/saas-churn-retention-playbook/) - The quick guide for SaaS founders on what it takes to improve SaaS retention — especially critical retention metrics like net revenue retention (NRR).
- [The busy SaaS founder's guide to activation and onboarding](https://demandmaven.io/saas-onboarding-activation-guide/) - At DemandMaven, we're passionate about helping founders unlock revenue they're leaving on the table. In this week's episode of the In Demand Podcast, Asia and Kim dive deep into one of the most overlooked growth levers in SaaS: onboarding and activation. If you're not paying attention to activation, you're missing out on significant revenue and
- [EP56: The busy SaaS founder's guide to activation](https://demandmaven.io/ep56-the-busy-founders-guide-to-activation/) - Every SaaS founder I talk to thinks they've handled activation. They've got an onboarding checklist. Maybe a welcome email sequence. A tooltip or two on the complicated screens. They've "done activation" and moved on to what feels more important: marketing, features, sales. But most of them haven't done activation. They've done the checkbox version of
- [How to run SaaS JTBD research in less than 3 months](https://demandmaven.io/fast-saas-jtbd-research-consultants/) - Most SaaS founders and growth teams know they should be talking to their customers. The problem isn't knowing — it's the doing. "We don't have time." "We can't afford to pause the roadmap." "We did customer interviews last year." Here's the honest truth: every week you spend building without understanding why customers actually bought your
- [How we helped our SaaS client 4x MRR](https://demandmaven.io/how-we-helped-our-saas-client-4x-mrr/) - I talk a lot about growth and the work we do with SaaS companies, but I don't think I've ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a B2B SaaS client that was facing a few challenges and not entirely sure
- [EP29: Focusing vs. Niching](https://demandmaven.io/focusing_vs_niching/) - You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you understand the nuances here. Focusing is about the short-term, while niching is all about the
- [EP28: The Top 5 Growth Drivers](https://demandmaven.io/top-growth-drivers/) - Every business, regardless of its size, relies on certain key factors for growth. However, identifying and mastering these factors is easier said than done. In today’s blog post, we’ll take a look at five primary growth drivers, drawing from real-world experience and examples to shed light on “what” and “how” to achieve business expansion. Let’s
- [EP62: The four levels of product consciousness](https://demandmaven.io/ep62-the-four-levels-of-product-consciousness/) - I love UX interviews because they are so cringe. Sometimes I like the cringe, but I love the feeling you get after two to three UX interviews where it becomes crystal clear that something is confusing and you can make it better just by changing the color of a button or moving something. A lot
- [EP61: Why companies get stuck at $3-5M ARR](https://demandmaven.io/ep61-why-companies-get-stuck-at-3-5m-arr/) -  I've noticed a pattern with companies that get stuck between $3M and $5M in ARR. They're doing well enough to have real traction. They've found product-market fit. They're generating meaningful revenue. But when it comes time to push through to $10M and beyond, they hit a wall. Most founders assume the problem is they
- [EP60: From growth tactics to storytelling: building a center of excellence in Marketing](https://demandmaven.io/ep60-from-growth-tactics-to-storytelling-building-a-center-of-excellence-in-marketing/) - I'm a little more than a year into my fractional CMO role, and something's shifted. Not in a bad way. Actually, in a really important way. But it's the kind of shift that requires me to flex a muscle I haven't had to use as much. And I think it's a shift that every executive
- [EP59: When to use AI in your SaaS](https://demandmaven.io/ep59-when-to-use-ai-in-your-saas/) - I'll never forget the moment a founder told me, "I'll just take these transcripts and tell ChatGPT to spit out jobs to be done." We were in the middle of a jobs-to-be-done research project. We were mapping customer interviews, identifying patterns, understanding the functional and emotional jobs that drive purchase decisions. We'd mapped four or
- [EP58: Why marketing isn't your best growth lever](https://demandmaven.io/ep58-why-marketing-isnt-your-best-growth-lever/) -  Marketing is the most critical growth lever in the early days—sub-$1M ARR especially. But once you stabilize? It's not your best lever anymore. And I think this is a really hard concept for especially first-time CEOs and founders of SaaS companies to wrap their minds around. Because it doesn't seem like it should be
- [EP57: Why your SaaS product is losing value (and what to do about it)](https://demandmaven.io/ep57-why-your-saas-product-is-losing-value-and-what-to-do-about-it/) - I'm going to use a term that probably doesn't have a formal name in any textbook: value decline. I'm calling it that because it's the easiest way to communicate what it is. And once you see it, you can't unsee it in almost every SaaS business that's stuck. Here's the concept. Users come into your
- [EP55: DemandMaven 2025 year in review (and what’s next)](https://demandmaven.io/ep55-demandmaven-2025-year-in-review-and-whats-next/) - Theme of 2025: Alignment DemandMaven turned eight years old on February 4th. Eight years. I've been running this business longer than I've been at any full-time, in-house role. Almost as long as my entire career before starting it. That kind of hit me this year in a way it hasn't before. I haven't done
- [EP54: Why copying your competitors might be killing your growth](https://demandmaven.io/ep54-why-copying-your-competitors-might-be-killing-your-growth/) -  Here's something most founders don't want to hear: that "winning strategy" you copied from your competitor? It might not work for you at all. I know, I know. You've been watching what the big players do, following their playbooks, trying to replicate their success. But when we troubleshoot growth with SaaS companies, copying competitors
- [EP53: Why research projects fail (and how to prevent it)](https://demandmaven.io/ep53-why-research-projects-fail-and-how-to-prevent-it/) - A few weeks ago at Spark Together, I found myself in the same conversation I've had dozens of times with other consultants and researchers: "How do you make sure clients actually do something with the research?" "What do you do when they hire you, you deliver great insights, and then… nothing happens?" "How do you
- [EP50: Why bootstrapped founders ignore operations (and why it's costing them growth)](https://demandmaven.io/ep50-why-bootstrapped-founders-ignore-operations-and-why-its-costing-them-growth/) - You know the growth levers by now. Get your activation rates up. Fix your revenue cohort retention. Stop guessing on pricing. Improve your go-to-market strategy. These are the usual suspects when founders think about unlocking growth — and for good reason. They're critical, they're measurable, and when you fix them, you see results. But there's
- [EP49: Can you be too early to a marketing channel?](https://demandmaven.io/ep49-can-you-be-too-early-to-a-marketing-channel/) - I've been having this conversation a lot lately with founders: "Why isn't this channel working for us?" And honestly? Sometimes the answer isn't that the channel doesn't work. It's that you're too early. Let me explain what I mean by that, because I think this is one of the most misunderstood concepts in early-stage SaaS
- [EP48: Why spinning off a SaaS from your non-SaaS business is harder than you think](https://demandmaven.io/ep48-why-spinning-off-a-saas-from-your-non-saas-business-is-harder-than-you-think/) -  Why spinning off a SaaS from your non-SaaS business is harder than you think Every year, I have around 10 to 15 calls with non-SaaS companies that have decided to create a SaaS product. Usually it's a consulting firm, an agency, or some kind of services business that's built internal software to deliver their
- [EP47: How to know if you're ready to hire a marketing agency (and what to do if you're not)](https://demandmaven.io/ep47-how-to-know-if-youre-ready-to-hire-a-marketing-agency-and-what-to-do-if-youre-not/) - How to know if you're ready to hire a marketing agency (and what to do if you're not) I've been having a version of this conversation on repeat lately with early-stage founders: "We're thinking about hiring an agency to help us with marketing. Does that make sense?" And my answer is almost always: "It depends."
- [EP27: Growth During an Economic Downturn](https://demandmaven.io/economic-downturn/) - In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business. TL;DL:

## Pages

- [Home](https://demandmaven.io/) - Beat your SaaS growth plateau in just 7 weeks. Whether you're growing a SaaS business for the very first time or improving the PLG initiatives in an enterprise SaaS, life comes at you fast when you're facing slow or
- [SaaS Growth Audit Tool](https://demandmaven.io/saas-growth-audit-tool/) - Answer just ~20 questions about your SaaS using DemandMaven's growth audit tool and see exactly where your greatest SaaS growth opportunities lie.
- [Done-With-You SaaS Customer Discovery](https://demandmaven.io/services/customer-discovery/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|294px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”Build what people actually want to buy” text_orientation=”center” button_one_text=”Let’s talk Customer Discovery” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.27.6″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none” button_two_text_color_hover=”#ff5252″ button_two_border_color_hover=”#ff5252″ button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ff5252″
- [SaaS Fractional CMO](https://demandmaven.io/services/saas-fractional-cmo/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|309px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”The experienced marketing leader your team needs” text_orientation=”center” button_one_text=”Let’s chat marketing” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.16″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none” button_two_text_color_hover=”#ff5252″ button_two_border_color_hover=”#ff5252″ button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ff5252″ button_one_border_width__hover_enabled=”off”
- [SaaS Product & UX Strategy](https://demandmaven.io/services/saas-product-ux-strategy/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|294px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”Product is the best growth lever to pull and we can help you pull it” text_orientation=”center” button_one_text=”Let’s talk product & UX” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.27.6″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none”
- [SaaS Due Diligence](https://demandmaven.io/services/saas-due-diligence/) - Before you close on an acquisition or investment, know what you're really buying in just 6 weeks with a project that unpacks the quality of the customer base, the health of the growth engine, and the true market potential of the product.
- [SaaS Activation & Onboarding Strategy](https://demandmaven.io/services/saas-activation-onboarding-strategy/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|294px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”More trials won’t fix a broken onboarding experience” text_orientation=”center” button_one_text=”Let’s fix your onboarding” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.16″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none” button_two_text_color_hover=”#ff5252″ button_two_border_color_hover=”#ff5252″ button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on”
- [Growth Engagement](https://demandmaven.io/services/growth-sprint/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|294px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”Stop guessing & start growing your SaaS” text_orientation=”center” button_one_text=”I NEED THIS” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.16″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” hover_enabled=”0″ title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none” button_two_text_color_hover=”#ff5252″ button_two_border_color_hover=”#ff5252″ button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ff5252″
- [GTM Engagement](https://demandmaven.io/services/gtm-engagement/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|294px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”Dominate your market with an insights-driven GTM plan” text_orientation=”center” button_one_text=”CURIOUS? GET IN TOUCH” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.16″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none” button_two_text_color_hover=”#ff5252″ button_two_border_color_hover=”#ff5252″ button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on”
- [Done-For-You JTBD Customer Research](https://demandmaven.io/services/jtbd-research/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_padding=”15px|0px|294px|0px||” custom_padding_tablet=”” custom_padding_phone=”0px|0px|294px|0px|false|false” global_colors_info=”{}”][et_pb_fullwidth_header title=”The customer research you know you need done & delivered” text_orientation=”center” button_one_text=”INTERVIEW MY CUSTOMERS” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.16″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” width_tablet=”” width_phone=”104%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”|||” custom_padding=”||0px|||”
- [SaaS Pricing Consultant](https://demandmaven.io/services/saas-pricing-consultant/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#212121″ parallax=”on” custom_padding=”15px|0px|294px|0px||” global_colors_info=”{}”][et_pb_fullwidth_header title=”Stop guessing what your customers will actually pay” text_orientation=”center” button_one_text=”Let’s fix your pricing” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.16″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” max_width_last_edited=”off|” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” border_style_all=”none” button_two_text_color_hover=”#ff5252″ button_two_border_color_hover=”#ff5252″ button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on”
- [Contact Us](https://demandmaven.io/contact/) - [et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ff5252″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.16″ custom_padding=”29px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https://demandmaven.io/wp-content/uploads/2020/05/demandmaven02-small.png” title_text=”demandmaven02-small” _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”Let’s get your SaaS unstuck 👇” text_orientation=”center” _builder_version=”4.16″ title_font=”|700|||||||” title_font_size=”52px” width=”100%” max_width=”100%” custom_padding=”14px|||||” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off”
- [Case Study: SparkToro](https://demandmaven.io/case-study-sparktoro/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”How SparkToro rebuilt their product and reduced risk with voice-of-customer research” subhead=”A story about mitigating product risk, charting a new path, and re-connecting with what customers care about” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Hire Us” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(0,0,0,0)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.16″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” content_font=”||||||||” subhead_font=”||||||||” background_color=”#05242C” background_enable_image=”off” parallax=”on” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)”
- [Terms of Service](https://demandmaven.io/terms-of-service/) - [et_pb_section fb_built=”1″ _builder_version=”4.4.8″][et_pb_row _builder_version=”4.4.8″][et_pb_column type=”4_4″ _builder_version=”4.4.8″][et_pb_text _builder_version=”4.4.8″]Terms of Service Last Updated: May 19, 2026 These Terms of Service (“Terms”) are a legal agreement between DemandMaven, Inc. (“DemandMaven,” “we,” “us,” or “our”) and you (“you” or “user”) regarding your access to and use of our website located at demandmaven.io (the “Site”) and any related content, resources,
- [Privacy Policy](https://demandmaven.io/privacy-policy/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.8″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||”]Privacy Policy Last Updated: May 19th, 2026 This Privacy Policy explains how DemandMaven, Inc. (“DemandMaven,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website at demandmaven.io (the “Site”) or interact
- [Blog](https://demandmaven.io/blog/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ background_color=”#1c1c1c”][et_pb_fullwidth_header title=”The DemandMaven Blog” subhead=”Knowledge we’re dropping about how and why SaaS companies get stuck and how they can beat their growth plateaus 👇” text_orientation=”center” button_one_text=”Get DemandMaven in my inbox” button_one_url=”#subscribe” _builder_version=”3.16″ title_font=”|700|||||||” title_font_size=”40px” background_color=”rgba(255, 255, 255, 0)” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_bg_color=”#ff5252″ button_one_border_width=”0″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off”
- [Case Study: Redokun](https://demandmaven.io/case-study-redokun/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How Redokun 2x’d in MRR by leveraging customer insights and growth operations” subhead=”A client success story about really getting to know the customer, finding clear growth opportunities in the funnel, and changing how the growth team worked together” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Get Started” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(12,12,12,0.37)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.4.8″ title_font=”|700|||||||”
- [Case Study: SearchPilot](https://demandmaven.io/case-study-searchpilot/) - A story about analyzing the customer experience, learning from customers, and scaling beyond founder-led sales.
- [Case Study: Freshworks](https://demandmaven.io/case-study-freshworks/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How Freshworks leveraged messaging strategy to drive superior acquisition” subhead=”A story about reconnecting with customers, finding messaging opportunities, and overhauling acquisition strategies for growth.” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Get Started” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(0,0,0,0)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” content_font=”||||||||” subhead_font=”||||||||” background_color=”#05242C” use_background_color_gradient=”on” background_color_gradient_start=”#0b3d28″ background_color_gradient_end=”#381770″ background_color_gradient_type=”radial” background_enable_image=”off” parallax=”on” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_font=”||||||||”
- [Case Study: Tom's Planner](https://demandmaven.io/case-study-toms-planner/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How Tom’s Planner shifted out of status quo and back into a growth mindset” subhead=”A client success story about overcoming revenue plateaus, challenging assumptions about customers, and finding market opportunities for growth” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Get Started” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(12,12,12,0.37)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” content_font=”||||||||” subhead_font=”||||||||” background_color=”#333333″ background_image=”https://demandmaven.io/wp-content/uploads/2024/06/mihaly-koles-p8rkN3RghYw-unsplash.jpg”
- [Case Study: Hamilton Rock](https://demandmaven.io/case-study-hamilton-rock/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How Hamilton Rock overhauled their product roadmap and attracted investors” subhead=”A story about mitigating product risk, prioritizing the roadmap, and uncovering new market opportunities” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Get Started” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(12,12,12,0.37)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” content_font=”||||||||” subhead_font=”||||||||” background_color=”rgba(255,82,82,0.67)” background_image=”https://demandmaven.io/wp-content/uploads/2019/06/psychological-therapies-09.png” parallax=”on” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_font=”||||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_bg_color=”#ff5252″ button_two_border_color=”#ff5252″
- [Case Study: Motivo](https://demandmaven.io/motivo-case-study/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How DemandMaven helped Motivo 3x MRR in 4 months” subhead=”A story about getting the first 100 customers, tripling MRR, doubling site traffic, and building the marketing foundation.” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Get Started” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(12,12,12,0.37)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” content_font=”||||||||” subhead_font=”||||||||” background_color=”rgba(255,82,82,0.67)” background_image=”https://demandmaven.io/wp-content/uploads/2019/06/psychological-therapies-09.png” parallax=”on” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_font=”||||||||” button_one_use_icon=”off”
- [Our Approach](https://demandmaven.io/our-approach/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ background_color=”rgba(249,249,249,0.69)”][et_pb_fullwidth_header title=”Our Approach” text_orientation=”center” button_one_text=”Read the case study” button_one_url=”https://demandmaven.io/how-we-helped-our-saas-client-4x-mrr/” button_two_text=”Book a call” button_two_url=”https://demandmaven.io/contact/” content_max_width=”55%” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_color=”#333333″ title_font_size=”52px” background_color=”rgba(255, 255, 255, 0)” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_font=”||||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_text_color=”#ffffff” button_two_bg_color=”#ff5252″ button_two_border_width=”0px” button_two_font=”||||||||” button_two_use_icon=”off” background_layout=”light” module_alignment=”center” button_two_text_color_hover=”#ffffff” button_one_border_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”#ff5252″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ffffff” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off”
- [The Growth Process](https://demandmaven.io/process/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ background_color=”rgba(249,249,249,0.69)”][et_pb_fullwidth_header title=”The Growth Process” text_orientation=”center” button_one_text=”Read the case study” button_one_url=”https://demandmaven.io/how-we-helped-our-saas-client-4x-mrr/” button_two_text=”Book a call” button_two_url=”https://demandmaven.io/contact/” content_max_width=”55%” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_color=”#333333″ title_font_size=”52px” background_color=”rgba(255, 255, 255, 0)” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_font=”||||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_text_color=”#ffffff” button_two_bg_color=”#ff5252″ button_two_border_width=”0px” button_two_font=”||||||||” button_two_use_icon=”off” background_layout=”light” module_alignment=”center” button_two_text_color_hover=”#ffffff” button_one_border_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”#ff5252″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#ffffff” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off”
- [Growth Audit](https://demandmaven.io/services/growth-audit/) - [et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.4.8″ background_color=”#212121″ parallax=”on” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_padding=”15px|0px|294px|0px||” custom_padding_tablet=”” custom_padding_phone=”0px|0px|294px|0px|false|false”][et_pb_fullwidth_header title=”Know your greatest growth opportunities without the wait” text_orientation=”center” button_one_text=”AUDIT MY GROWTH” button_one_url=”https://demandmaven.io/contact/” image_orientation=”bottom” content_max_width=”69%” content_max_width_tablet=”100%” content_max_width_phone=”100%” content_max_width_last_edited=”on|phone” _builder_version=”4.4.8″ title_font=”|600|||||||” title_font_size=”57px” title_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_color_gradient_direction=”160deg” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_border_width=”0px” button_one_font=”||||||||” custom_button_two=”on” button_two_bg_color=”rgba(0,0,0,0)” button_two_font=”||||||||” width_tablet=”” width_phone=”104%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”|||” custom_padding=”||0px|||” title_font_size_tablet=”” title_font_size_phone=”36px” title_font_size_last_edited=”on|desktop”
- [About Us](https://demandmaven.io/about/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.4.8″ background_color=”#ff6868″][et_pb_fullwidth_header title=”So, what is DemandMaven?” text_orientation=”center” button_one_url=”https://demandmaven.as.me/discovery-call” content_max_width_tablet=”” content_max_width_phone=”85%” content_max_width_last_edited=”on|phone” _builder_version=”4.4.8″ title_font=”|600|||||||” title_text_align=”center” title_text_color=”#ffffff” title_font_size=”40px” content_font=”||||||||” content_text_align=”center” content_text_color=”#ffffff” content_line_height=”1.5em” background_color=”rgba(255, 255, 255, 0)” custom_button_one=”on” button_one_text_color=”#ffffff” button_one_font=”||||||||” background_layout=”light” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width=”84%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” min_height=”322px” custom_margin=”|112px||||” custom_padding=”78px||69px|||” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” custom_css_header_image=”border-radius: 4px” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off”
- [Services](https://demandmaven.io/services/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”Wanna work with us?” text_orientation=”center” _builder_version=”4.4.8″ title_font=”|700|||||||” title_font_size=”52px” background_color=”rgba(255, 255, 255, 0)” background_image=”https://demandmaven.io/wp-content/uploads/2018/02/dm-background.jpg” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ module_id=”services” _builder_version=”3.22″ custom_padding=”95px|0px|95px|0px”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”50%” use_custom_width=”on” width_unit=”off” custom_width_percent=”50%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.8″]Our Services[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”50%” use_custom_width=”on”
- [Case Study: Rindle](https://demandmaven.io/rindle-case-study/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How DemandMaven Helped Rindle Reposition Their Product” subhead=”For an immediate 30% lift in MRR and 6.7x in growth.” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Get Started” button_two_url=”https://demandmaven.io/contact/” background_overlay_color=”rgba(51,51,51,0.67)” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|desktop” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” background_color=”rgba(0,0,0,0.78)” background_image=”https://demandmaven.io/wp-content/uploads/2020/05/remote-work-Rindle.jpg” parallax=”on” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_use_icon=”off” custom_button_two=”on” button_two_bg_color=”#ff5252″ button_two_border_color=”#ff5252″ button_two_use_icon=”off” hover_enabled=”0″ title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” button_one_border_color_hover=”#ffffff” button_one_bg_color_hover=”rgba(0,0,0,0)” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off”
- [Case Study: Exposure](https://demandmaven.io/exposure-case-study/) - [et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”How DemandMaven helped Exposure increase free trial conversion rate by 68%” subhead=”And lifted MRR by 2% in 30 days” text_orientation=”center” button_one_text=”Read More” button_one_url=”#begin” button_two_text=”Contact Us” button_two_url=”https://demandmaven.io/contact/” content_max_width_tablet=”” content_max_width_phone=”” content_max_width_last_edited=”on|phone” _builder_version=”4.4.8″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”52px” background_color=”rgba(255, 255, 255, 0)” background_image=”https://demandmaven.io/wp-content/uploads/2018/11/exposure-dark.jpg” parallax=”on” custom_button_one=”on” button_one_bg_color=”rgba(0,0,0,0)” button_one_font=”||||||||” button_one_use_icon=”off” custom_button_two=”on” button_two_bg_color=”#ff5252″ button_two_border_color=”#ff5252″ hover_enabled=”0″ title_font_size_tablet=”” title_font_size_phone=”29px” title_font_size_last_edited=”on|desktop” button_one_border_color_hover=”#ffffff”

## Categories

- [Marketing](https://demandmaven.io/category/marketing/)
- [SaaS](https://demandmaven.io/category/saas/)
- [Website Teardown](https://demandmaven.io/category/website-teardown/)
- [Business](https://demandmaven.io/category/business/)
- [Hot Takes 🔥](https://demandmaven.io/category/hot-takes-🔥/)
- [Podcast](https://demandmaven.io/category/podcast/)
- [Growth](https://demandmaven.io/category/growth/)
- [GTM](https://demandmaven.io/category/gtm/)
- [Product](https://demandmaven.io/category/product/)

## Tags

- [product](https://demandmaven.io/tag/product/)
- [growth](https://demandmaven.io/tag/growth/)