Stuck on growing your PLG SaaS? Let's get you unstuck.
Whether you’re growing a SaaS business for the very first time or improving the PLG initiatives in an enterprise SaaS, you know that making guesses about your strategy without insights or intelligence is the ultimate facepalm moment — especially in a crowded marketplace.
Save yourself and your business from making painful growth mistakes with the clarity of insights directly from your target market with SaaS growth experts who can tell you in minutes where your growth blockers are and how to get unstuck.
Our promise: learn what’s blocking your growth in a completely free 45-minute call.
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“DemandMaven is a secret weapon for B2B and B2C SaaS companies that want to sustainably grow. I highly recommend them!”
We’re the strategic growth partner you’ve always wished you had
Confidently go-to-market — even if it's the first time
Strategize, prioritize, and plan the go-to-market activities you need to claim your space in your market. With our market research and customer discovery work, you will:
- get crystal clear on who your customers are and what they care about
- see the patterns that make an anti-customer (aka not-best-fits)
- identify early acquisition channels to action on
- understand the market’s product requirements
- gather insights regarding pricing and monetization
- highlight product growth opportunities currently in the market
Perfect for businesses who want to enter into new markets or refine GTM for existing ones they’re currently operating in.
“We hired DemandMaven to conduct market research as we started building the MVP of our product and I couldn’t be more relieved that we did. They painstakingly combed through every single interview, extracted the insights that we needed, validated what we already knew, and helped us think through what wasn’t validated to form new hypotheses instead. Based on what we gathered and the quality of the insights, I’m a huge fan.”
Troubleshoot growth and find your best growth opportunities
We will analyze your customers, market, competitors, and product and define your growth strategy in this 6-week Growth Engagement. We will help you:
- bring focus to your best paying customers
- refine your positioning & messaging
- define your growth strategy & experiments
- uncover your strategic “blindspots”
- identify your highest-value growth opportunities
Plus, it’s completely customized to your exact business needs, target market, and your best growth opportunities.
Get money-making insights from your customers using Jobs-to-be-Done
In 10 detailed Jobs To Be Done (JTBD)-style interviews, we’ll identify how your customers found you, why they chose you over the competition, and why they buy in just 5 short weeks. You’ll be able to:
- get gold-nugget insights from your actual customers
- understand their real frustrations, needs, and desires
- save tons of time running interviews and analyzing the data
- create the foundation for consistent growth
You’ll get the recordings, transcripts, and so much more.
“I have been working with a mutual SaaS client on usability testing and feature/improvement roadmap so I’ve spent a lot of time in the research that DemandMaven prepared for them.
You guys do amazing work – I was really impressed.”
Got a bigger project that requires something more custom? We do that too.
No matter what growth challenges you're facing, we can provide insights and clear paths to accomplishing your goals at any scale. We help both small and large growth teams:
- design and run custom research projects
- analyze large data sets
- surface insights from both qualitative and quantitative sources
- translate insights into tactical growth projects for teams to execute
Perfect for internal marketing leaders, strategic growth leaders, corporate development leaders, and product owners who need business intelligence and research & development support from a nimble outsourced team. Plus — all of your data actually stays yours. We don't re-sell or re-package research like some of the big research consulting firms do.
A few of the other things we do
Customer Discovery
Know for certain you're building the right product before you spend $200k+ building an MVP.
Survey Design
Never send a bad survey again. We'll design the survey based on your goals and cover gaps you didn't know were there.
UX Research
See exactly where users and customers get stuck and what propels them forward in your product.
Jobs Mapping
Get a clear view of the various JTBD your users are hoping to accomplish (and where your product can expand).
JTBD Canvas
See your customer's JTBD laid out in an easy-to-understand JTBD Canvas complete with struggling moments, the Four Forces, and their desired outcomes.
Pricing & Monetization
Stop guessing on pricing. Use data-driven insights to determine pricing instead.
Onboarding & Activation Strategy
Convert more customers without more marketing dollars.
Customer Journey Mapping
See the full customer journey (and clear opportunities for improvement).
Growth Audit
Get your top growth projects with a top-to-bottom growth audit by a SaaS expert.
Positioning & Messaging
Never fall into the "meh" category again with insights-driven positioning and messaging.
Website Conversion Audit
Customers getting lost? Not with this website conversion audit.
Market & Competitor Analysis
Know exactly what you're up against (and where the greatest opportunities lie).
Feature Preference Analysis
What features actually drive value for customers? Know with a feature preference analysis.
Acquisition Channel Research
Know exactly what channels to leverage for customer acquisition. No more guessing and seeing what sticks.
Paid Acquisition Audit
Get your ad campaigns and landing pages audited and see your biggest opportunities for growth (and which ones to trash).
Win-Loss Analysis
Where does your product win and where does it lose? Let customers be the judge.
Some of the incredible SaaS businesses we’ve helped grow
True stories about how we helped these companies get unstuck
How Freshworks leveraged messaging strategy to drive superior acquisition
A story about reconnecting with customers, finding messaging opportunities, and overhauling acquisition strategies for growth.
How Redokun doubled their MRR by leveraging customer insights
A client success story about really getting to know the customer, finding clear growth opportunities in the funnel, and changing how the growth team worked together.
How SparkToro rebuilt their product and reduced risk with voice-of-customer research
A story about mitigating product risk, charting a new path, and re-connecting with what customers care about.
How SearchPilot unlocked growth by leveraging customer insights
A story about analyzing the customer experience, learning from customers, and scaling beyond founder-led sales.
“DemandMaven is an exceptional marketing and growth partner for early-stage SaaS. She’s one of the few people out there who can work both on marketing strategy and also execute on the tactics.”
Bring your product to your people
It’s time for your hard work to shine. In just 45 minutes, we’ll go over the performance of your SaaS and discuss the top opportunities you have to grow. Book your completely free Growth Audit today.
