Feeling lost in your early-stage startup?

Get to your first 100 customers, $10K MRR, or $100K MRR with the confidence and clarity of a proven go-to-market strategy and process specifically designed by an early-stage startup expert. After working with DemandMaven, you’ll know exactly what it’s going to take to reach these milestones. Let’s chat how…
But how, Asia?
Asia Matos CEO & Founder DemandMaven

Hi! My name is Asia.

And I created DemandMaven with one sole purpose in mind: to help founders of early-stage SaaS companies & startups put their product on a rocketship. Founders are under more pressure than ever to grow fast, stay lean, and still somehow remain sane. But their time, resources, and runway are limited—which means marketing is often left underserved or put on the back burner. So then what happens? The website doesn’t get enough traffic. Not enough people sign up for a free trial. The funnel barely converts anyone into a customer. Your churn makes you want to cry. Revenue goals are missed. That’s where DemandMaven (hey, that’s me!) steps in.  You need help running campaigns, analyzing the website, creating onboarding flows, and so much more to attract the right visitors, keep the trials coming in, creating insanely happy customers—and ultimately, increasing that MRR. So how exactly do I help? Keep reading! Best, Asia Matos CEO & Founder of DemandMaven


My Services

Monthly Marketing Retainer

A flat-fee monthly engagement to help you keep costs predictable (read: stay lean!) but also get the marketing help you need. From setting up campaigns to managing your acquisition channels to building the marketing engine, this engagement easily covers all bases. Plus, it’s completely customized to your exact business.

The Ultimate Go-To-Market Strategy

Get a complete, top-to-bottom analysis of your go-to-market strategy and leave with an ultimate growth plan. Over the course of three weeks, I’ll take a deep-dive into your SaaS product, customers, your competitors, and so much more. You’ll receive a complete strategic plan with clear action items, roadmap, KPIs, and key elements for growth.

What My Clients Think

“Working with DemandMaven was the biggest sense of relief. I finally had a better picture of what it was going to take to really get momentum in a specific direction. I got the clarity and confidence that I and my business needed. If you’re thinking about hiring DemandMaven, you should obviously do it. A weight is going to lift off your shoulders, and you’re going to do some amazing work together. Your business won’t be the same.” Luke Beard

CEO & Founder, Exposure

“Asia has an incredible ability to quickly learn a company’s vision and begin executing deliverables immediately. She has provided immense value to our Motivo team by diving deep into customer/industry research, and then using that data to create a strategic, step-by-step marketing plan. She is incredibly sharp, driven and creative and I’d contract with her again in a heartbeat.” Rachel McCrickard, LMFT

CEO & Founder, Motivo

“I’ve worked with Asia as both a partner (in which we collaborated to serve a client together), and as a client myself (in which I hired her to own the strategy & execution of an ad campaign). There are very few marketers I hold in as high regard as Asia. From firsthand experience, here’s why: What really sets her apart is that, while she *is* highly-skilled in top-of-funnel awareness and acquisition, her focus doesn’t stop there. Rather than viewing marketing as awareness- and acquisition-only, she’s a business advisor whose approach touches every stage of the customer journey. Rather than just driving new leads and calling it a day, she’ll help you identify the onboarding leaks causing you to lose trial users. She’ll find the success gaps preventing your trial users from becoming paying customers. She’ll uncover opportunities to reduce churn, increase LTV, and generate referrals from your existing customer base. When you hire Asia to lead your marketing, you’re not getting an extra pair of hands to manage an ad campaign or write blog posts. You’re getting a strategic partner who can help you design a more effective, full-customer-journey marketing program — and, ultimately, who can help you run your SaaS business more efficiently.” Claire Suellentrop

Co-founder, Forget the Funnel

“We hired Asia and DemandMaven to help us with all things marketing. It was immediately apparent that she was smart, confident, and motivated. She was able to understand our business, implement strategy, and make an immediate impact. This was no small feat dealing with a young startup, though it’s clear that it’s second nature for her. She will tell you what you need to hear, adapt when the target moves, and crack a joke with a smile. All without breaking a sweat! That’s why we’re still working with her today. She’s an absolute pleasure to work with and a huge asset to our team.” Brian Faust

CEO & Co-Founder, Rindle