The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
Get DemandMaven in my inbox
EP. 17: The 3 stages of Marketing

EP. 17: The 3 stages of Marketing

Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next steps should be. In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the three stages of marketing, how...

read more
EP. 16: The 3 stages of growth

EP. 16: The 3 stages of growth

Is your growth strategy working? There are few questions as important. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the three stages of growth, and the key actions for assessing and planning for improvement from each stage....

read more
EP. 15: How to prioritize your growth ideas

EP. 15: How to prioritize your growth ideas

As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them. In this episode of InDemand, Asia Orangio, founder of...

read more
EP. 14: Can you measure product-market fit?

EP. 14: Can you measure product-market fit?

How do you know if you have product-market fit? You measure it! In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the different ways to think about measuring product-market fit and how to apply it in your Saas business. The four...

read more
EP. 13: How product-market fit ACTUALLY works

EP. 13: How product-market fit ACTUALLY works

Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's product-market fit, but with a bit of examination, we can bring clarity to the topic and plot a course for strengthening your...

read more
EP. 12: How Long Does it Take to See Marketing Results

EP. 12: How Long Does it Take to See Marketing Results

When it comes to measuring marketing nuance is key. For every market, product, and business, the results of marketing have their own specific context. To understand when you should be expecting results from your marketing efforts, you need to understand the context of...

read more
EP. 11: Why Every Founder Needs a Market Vision

EP. 11: Why Every Founder Needs a Market Vision

We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big...

read more
EP. 9: How to Know You Have Product-Market Fit

EP. 9: How to Know You Have Product-Market Fit

  Product market fit is often talked about like it is a specific destination. A place you arrive at once and know that you’ve arrived. But the reality of growing a SaaS company is that you may not know if you have product-market fit or if you have it, you may not...

read more
EP. 7: How to pick the best acquisition channels

EP. 7: How to pick the best acquisition channels

  Understanding your acquisition channels is key to growing your business, but convoluted terminology, different strategies, and numerous channels it can be hard to know where to focus your efforts. In this episode of In Demand, Asia Orangio of DemandMaven breaks...

read more
Lessons Learned from Competing in an Overcrowded Market

Lessons Learned from Competing in an Overcrowded Market

  In this Article The 6 basic principles of competition Making your competitive bets Using guardrails to guide growth Option A: Enter the market with clear vision Option B: Implement a more informed approach to marketing Raise money pre-product Launch with a freemium...

read more