The DemandMaven Blog
Results-oriented marketing insights and advice for growing SaaS companies Get DemandMaven in my inbox
EP26: What is the SaaS Black Hole?
As a new SaaS founder, you’re about to embark on one of the most challenging yet rewarding journeys: bringing your product or service to market. You’ve put in tireless months of research and development, coded feature after feature, and finally have a minimum viable...
EP25: 5 Growth Opportunities for SaaS Startups
Founding a SaaS startup is a challenging task. And when it comes to actually growing your startup, many founders turn to marketing and customer acquisition first. While marketing and acquisition may help your business grow, we’ve found that other critical areas can...
EP24: Painkiller vs. Vitamin: Which one is Your Startup?
Painkillers vs. vitamins is a marketing concept. As a SaaS startup, you can use these terms to categorize the products and services your business offers and more effectively position your business on the market and across your marketing efforts. Just like reaching for...
EP23: Customers Drive Growth: 8 “Yeses” You Need to Care About
We can talk about new technologies and strategies to drive business growth until we’re blue in the face and one thing will always remain true: customers drive growth. Without attracting, converting, and retaining customers, you have no growth. You need customers to...
EP22: Unaware Audiences
Image courtesy Regis F from Unsplash.co. At DemandMaven, we work with early-stage SaaS companies to help them reach their first growth milestones. Recently, I was on a discovery call with a company founder and was surprised by their view on the market. They said they...
EP21: How and Where to Find Your Startup’s First Marketing Hire
For any SaaS startup, marketing is critical in driving growth and gaining traction in your market. But sourcing qualified candidates who understand SaaS, are excellent in marketing, and can help your startup progress can feel like finding a needle in a...
EP20: Hiring a Marketing Team
Hey founders 👋 Today I’m writing about the most common question that I get asked! How do I build my marketing team? It’s so common that we’ve actually built documentation around this and we're starting to share it with clients. It’s a very understandable...
EP19: Four Traits of High-Performing CEOs
Welcome to the In Demand Podcast where we talk about how to reach your first $1 million ARR. I'm your host, Asia Orangio, founder of DemandMaven, where we work with early stage SaaS companies on reaching their very first growth milestones. Let's do this. Today...
EP18: How to Transition From Founder to CEO
Hi founders 👋 I'm Asia Orangio, the host of the InDemand podcast and founder of DemandMaven, where we work with early stage SaaS companies on reaching their very first growth milestones. If you're new here, here's a quick recap of our goal: We're here to discuss what...
Creating a Marketing Plan for your SaaS
First, let’s define the difference between a marketing strategy and marketing plan. For your best shot at success creating a strategy, we’ve gotta do what every strategist does before defining anything: data-gathering. We’re going to need information first and to take...
The #1 limiting belief preventing most SaaS founders from growing their businesses
“Well I only want to invest in growth when there’s a guaranteed result.” “We’d be willing to spend more if we knew that it would generate results.” I’ve heard this concern from SaaS founders more times than I can count. I heard it when I was in-house as a marketer,...
How to get the most value from an advisor or mentor
I've been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently MentorPass). After running hundreds of calls for both early-stage...