The DemandMaven Blog
Results-oriented marketing insights and advice for growing SaaS companies Get DemandMaven in my inboxEP41: The hidden patterns in customer research
In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what others miss: The pattern recognition advantage in...
EP40: When your product takes you in an unexpected direction
What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out...
EP39: When does it make sense to bring on a Fractional CMO?
At DemandMaven, we're all about helping SaaS companies understand and navigate their growth challenges. In this week's episode of the In Demand Podcast, Asia and Kim dive into the world of fractional CMOs—what they do, when you might need one, and how they compare to...
EP38: Troubleshooting growth—What it really means for PLG SaaS
When we talk about "troubleshooting growth" at DemandMaven, we're often met with confusion. It's not exactly a mainstream concept, and for many founders—especially those running early-stage SaaS companies—it's cryptic at best. In this episode of the In Demand Podcast,...
EP37: Why SaaS founders shouldn’t accept growth problems as unsolvable
Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true. In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to...
EP36: Hiring for growth
Hiring your first marketer is one of the most critical and confusing decisions an early-stage SaaS founder will face. It’s not just about growing your team, it’s about laying the foundation for how marketing will function inside your business. In Episode 36 of the In...
EP35: The value of founder communities
Welcome to the new season of the In Demand podcast! For this season, Asia is joined by her new co-host Kim Talarczyk, the Client Services Manager at DemandMaven. In this first episode of the season, Asia and Kim discuss recent conferences like MicroConf and Indie...
EP29: Focusing vs. Niching
You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you understand the nuances here....
EP28: The Top 5 Growth Drivers
Every business, regardless of its size, relies on certain key factors for growth. However, identifying and mastering these factors is easier said than done. In today’s blog post, we’ll take a look at five primary growth drivers, drawing from real-world experience and...
EP27: Growth During an Economic Downturn
In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business.
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EP26: What is the SaaS Black Hole?
As a new SaaS founder, you’re about to embark on one of the most challenging yet rewarding journeys: bringing your product or service to market. You’ve put in tireless months of research and development, coded feature after feature, and finally have a minimum viable...
EP25: 5 Growth Opportunities for SaaS Startups
Founding a SaaS startup is a challenging task. And when it comes to actually growing your startup, many founders turn to marketing and customer acquisition first. While marketing and acquisition may help your business grow, we’ve found that other critical areas can...