The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
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How to get the most value from an advisor or mentor

How to get the most value from an advisor or mentor

I've been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently MentorPass). After running hundreds of calls for both early-stage...

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Why empathy is the secret to a great activation strategy

Why empathy is the secret to a great activation strategy

It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5. Profit! And in the early days, this is perfectly acceptable....

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Why you need to start delegating those trivial tasks NOW

Why you need to start delegating those trivial tasks NOW

Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just accepted the truth. What delayed me for so many years from...

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What even is “strategy,” anyway?

What even is “strategy,” anyway?

Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing that strategy (think like budgets, tools,...

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Why we no longer define strategy around the client’s KPIs

Why we no longer define strategy around the client’s KPIs

Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and our CEOs, sales leaders, colleagues, etc. We obsess over the...

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How we helped our SaaS client 4x MRR

How we helped our SaaS client 4x MRR

I talk a lot about growth and the work we do with SaaS companies, but I don't think I've ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a B2B SaaS client that was facing a few challenges...

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