The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
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EP. 6: Top 8 Customer Research Mistakes

  Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but also who they are, what they want, and how you can better serve them and others in the future. But not every type of customer...

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EP. 5: Let’s talk about FUNNELS

  Funnels are a great thinking tool for founders. They help us clarify the journey our customers take and help us plan the steps needed to scale. But thinking in funnels can narrow our vision if we don’t truly understand the reality behind the tool.  In this episode...

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Insider Insights: Skyrocket Your SaaS Growth

A few months ago, I had the wonderful pleasure of joining Lorin McCann on the Insider Insights show. Insider Insights is run by the Customer Intelligence Institute. And in this particular show, Watch (or just listen!) to the full episode for even more on: ✅...

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EP. 3: What to do when your growth is stagnant

  Growth suddenly going stagnant? Here's the top 3 strategic questions you need to answer in order to unpack and troubleshoot your stagnant growth.   Extra Resources none this time around~ TL;DR First step is not to panic. The strategic...

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EP. 2: How to know you’re ready for marketing

  When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact and...

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EP. 1: Marketing in an Economic Downturn

  We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift. [convertkit...

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The Biggest Marketing Mistakes Founders Make

Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don't necessarily have build all of this awareness and traffic before you build the rest of...

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What’s an Acquisition Channel?

Extra Resources none~ TL;DROW An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel — so for example, if I want to reach marketing executives in software companies in the United...

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How to Approach Your Customer Research

  Extra Resources None!   TL;DROW (too long; didn't read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to what we...

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How to Identify Your Best Acquisition Channels

Extra Resources  None this time! TL;DROW (too long; didn't read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in: First way: Ask your customers There...

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Year in Review 2019

In this post: Theme of 2019: Balance Major 2019 Wins Challenges of 2019 Lessons Learned Theme of 2020: Build   Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever reason, I’m reflecting hard...

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