The DemandMaven Blog

Knowledge we're dropping about how and why SaaS companies get stuck and how they can beat their growth plateaus 👇
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How to validate product ideas without wasting money on ads

How to validate product ideas without wasting money on ads

Here's something most founders don't want to hear about validating product ideas. Running ads to test your idea doesn't actually validate your idea. I know. It's the playbook everyone recommends. "Build a landing page, run some Facebook ads, see if people sign up."...

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How to run SaaS JTBD research in less than 3 months

How to run SaaS JTBD research in less than 3 months

Most SaaS founders and growth teams know they should be talking to their customers. The problem isn't knowing — it's the doing. "We don't have time." "We can't afford to pause the roadmap." "We did customer interviews last year." Here's the honest truth: every week...

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Creating a Marketing Plan for your SaaS

Creating a Marketing Plan for your SaaS

 Here's a scenario I see play out all the time: a founder hears someone on a podcast rave about how LinkedIn ads changed their business, so they dump three months of budget into LinkedIn ads. Nothing happens. They try cold email next. Crickets. Then someone tells...

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The busy SaaS founder’s guide to pricing

The busy SaaS founder’s guide to pricing

Here's something most founders don't want to hear: that slow growth you're experiencing? It might not be a marketing problem. I know, I know. You've been grinding on acquisition, tweaking your messaging, testing new channels. But when we troubleshoot growth with SaaS...

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How to measure SaaS product-market fit

How to measure SaaS product-market fit

I've lost count of how many times I've heard this from founders: "We have product-market fit." Me: "Oh awesome! How many customers do you have?" Them: "Three." Me: "..." I'm not saying you don't have product-market fit with three customers. I'm saying you can't...

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