The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
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EP. 9: How to Know You Have Product-Market Fit

EP. 9: How to Know You Have Product-Market Fit

  Product market fit is often talked about like it is a specific destination. A place you arrive at once and know that you’ve arrived. But the reality of growing a SaaS company is that you may not know if you have product-market fit or if you have it, you may not...

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EP. 7: How to pick the best acquisition channels

EP. 7: How to pick the best acquisition channels

  Understanding your acquisition channels is key to growing your business, but convoluted terminology, different strategies, and numerous channels it can be hard to know where to focus your efforts. In this episode of In Demand, Asia Orangio of DemandMaven breaks...

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Lessons Learned from Competing in an Overcrowded Market

Lessons Learned from Competing in an Overcrowded Market

  In this Article The 6 basic principles of competition Making your competitive bets Using guardrails to guide growth Option A: Enter the market with clear vision Option B: Implement a more informed approach to marketing Raise money pre-product Launch with a freemium...

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EP. 6: Top 8 Customer Research Mistakes

EP. 6: Top 8 Customer Research Mistakes

  Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but also who they are, what they want, and how you can better serve them and others in the future. But not every type of...

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EP. 5: Let’s talk about FUNNELS

EP. 5: Let’s talk about FUNNELS

Funnels are a great thinking tool for founders. They help us clarify the journey our customers take and help us plan the steps needed to scale. But thinking in funnels can narrow our vision if we don’t truly understand the reality behind the tool. In this episode of...

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Insider Insights: Skyrocket Your SaaS Growth

Insider Insights: Skyrocket Your SaaS Growth

A few months ago, I had the wonderful pleasure of joining Lorin McCann on the Insider Insights show. Insider Insights is run by the Customer Intelligence Institute. And in this particular show, Watch (or just listen!) to the full episode for even more on: ✅...

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EP. 4: The WORST Assumptions You Can Make as a SaaS Founder

EP. 4: The WORST Assumptions You Can Make as a SaaS Founder

In our personal lives, we’ve learned that assumptions will often lead us astray. When it comes to an early stage SAAS startup, they can be the difference between success and failure.  In this episode of In Demand, Asia Orangio of DemandMaven shares the six worst...

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EP. 3: What to do when your growth is stagnant

EP. 3: What to do when your growth is stagnant

  Growth suddenly going stagnant? Here's the top 3 strategic questions you need to answer in order to unpack and troubleshoot your stagnant growth.   Extra Resources none this time around~ TL;DR First step is not to panic. The...

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EP. 2: How to know you’re ready for marketing

EP. 2: How to know you’re ready for marketing

  When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact and...

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EP. 1: Marketing in an Economic Downturn

EP. 1: Marketing in an Economic Downturn

  We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift. [convertkit...

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The Biggest Marketing Mistakes Founders Make

The Biggest Marketing Mistakes Founders Make

Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don't necessarily have build all of this awareness and traffic before you build the rest of...

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