The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
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EP41: The hidden patterns in customer research

EP41: The hidden patterns in customer research

In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what others miss: The pattern recognition advantage in...

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EP39: When does it make sense to bring on a Fractional CMO?

EP39: When does it make sense to bring on a Fractional CMO?

At DemandMaven, we're all about helping SaaS companies understand and navigate their growth challenges. In this week's episode of the In Demand Podcast, Asia and Kim dive into the world of fractional CMOs—what they do, when you might need one, and how they compare to...

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EP36: Hiring for growth

EP36: Hiring for growth

Hiring your first marketer is one of the most critical and confusing decisions an early-stage SaaS founder will face. It’s not just about growing your team, it’s about laying the foundation for how marketing will function inside your business. In Episode 36 of the In...

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EP35: The value of founder communities

EP35: The value of founder communities

Welcome to the new season of the In Demand podcast! For this season, Asia is joined by her new co-host Kim Talarczyk, the Client Services Manager at DemandMaven. In this first episode of the season, Asia and Kim discuss recent conferences like MicroConf and Indie...

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EP29: Focusing vs. Niching

EP29: Focusing vs. Niching

You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you understand the nuances here....

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EP28: The Top 5 Growth Drivers

EP28: The Top 5 Growth Drivers

Every business, regardless of its size, relies on certain key factors for growth. However, identifying and mastering these factors is easier said than done. In today’s blog post, we’ll take a look at five primary growth drivers, drawing from real-world experience and...

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EP27: Growth During an Economic Downturn

EP27: Growth During an Economic Downturn

In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the strategies successful companies have used to survive and grow through downturns and how to apply it to your business.

TL;DL: 

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EP26: What is the SaaS Black Hole?

EP26: What is the SaaS Black Hole?

As a new SaaS founder, you’re about to embark on one of the most challenging yet rewarding journeys: bringing your product or service to market. You’ve put in tireless months of research and development, coded feature after feature, and finally have a minimum viable...

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EP25: 5 Growth Opportunities for SaaS Startups

EP25: 5 Growth Opportunities for SaaS Startups

Founding a SaaS startup is a challenging task. And when it comes to actually growing your startup, many founders turn to marketing and customer acquisition first. While marketing and acquisition may help your business grow, we’ve found that other critical areas can...

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