The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
Get DemandMaven in my inbox
What even is “strategy,” anyway?

What even is “strategy,” anyway?

Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing that strategy (think like budgets, tools,...

read more
Why we no longer define strategy around the client’s KPIs

Why we no longer define strategy around the client’s KPIs

Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and our CEOs, sales leaders, colleagues, etc. We obsess over the...

read more
How we helped our SaaS client 4x MRR

How we helped our SaaS client 4x MRR

I talk a lot about growth and the work we do with SaaS companies, but I don't think I've ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a B2B SaaS client that was facing a few challenges...

read more
Doing customer research? Start doing this

Doing customer research? Start doing this

If you’re doing customer research, you’re already way ahead of the game. Not to make it a competition, but let’s be real here — if your competitors are doing customer research and you’re still not, then you’re making it way too easy for them to surpass you. But in the...

read more
EP. 17: The 3 stages of Marketing

EP. 17: The 3 stages of Marketing

Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next steps should be. In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the three stages of marketing, how...

read more
EP. 16: The 3 stages of growth

EP. 16: The 3 stages of growth

Is your growth strategy working? There are few questions as important. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the three stages of growth, and the key actions for assessing and planning for improvement from each stage....

read more
EP. 15: How to prioritize your growth ideas

EP. 15: How to prioritize your growth ideas

As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them. In this episode of InDemand, Asia Orangio, founder of...

read more
EP. 14: Can you measure product-market fit?

EP. 14: Can you measure product-market fit?

How do you know if you have product-market fit? You measure it! In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the different ways to think about measuring product-market fit and how to apply it in your Saas business. The four...

read more
EP. 13: How product-market fit ACTUALLY works

EP. 13: How product-market fit ACTUALLY works

Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's product-market fit, but with a bit of examination, we can bring clarity to the topic and plot a course for strengthening your...

read more