The DemandMaven Blog
Results-oriented marketing insights and advice for growing SaaS companies Get DemandMaven in my inbox
Why you need to start delegating those trivial tasks NOW
Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just accepted the truth. What delayed me for so many years from...
Every little thing I did to grow my consultancy by 36% so far this year
Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have a whole quarter to go. 📈 Considering the past two years we've had, I'll...
What even is “strategy,” anyway?
Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing that strategy (think like budgets, tools,...
Why we no longer define strategy around the client’s KPIs
Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and our CEOs, sales leaders, colleagues, etc. We obsess over the...
Stuck on analyzing your customer research data? Do this instead…
The process of surfacing strategic insight relies on our team’s ability to do two functions fairly well at the same time: 1. Asking the right strategic questions — related to the customer journey, the business model, the product, the market, the competitors, and so...
How we helped our SaaS client 4x MRR
I talk a lot about growth and the work we do with SaaS companies, but I don't think I've ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a B2B SaaS client that was facing a few challenges...
These are the “must ask” questions you should be asking in your customer interviews
If you caught last week's post, you learned about shifting the types of questions you ask customers from product-centered ➡️ psychology-centered. The below are some of my absolute favorite questions to ask that will enables us to extract further strategic insight....
If you’re talking to customers and feel like you’re not getting any meaningful insight, this is for you
Any time I talk to a founder and they’re frustrated because they’re talking to customers but feel like they’re not getting anything meaningful out of the conversations, my mind always drifts to how I’ve seen founders run interviews in the past. They'll ask questions...
Doing customer research? Start doing this
If you’re doing customer research, you’re already way ahead of the game. Not to make it a competition, but let’s be real here — if your competitors are doing customer research and you’re still not, then you’re making it way too easy for them to surpass you. But in the...
EP. 17: The 3 stages of Marketing
Is your marketing great, good, or non-existent? No matter where it is today, it’s important to recognize where you are and what your next steps should be. In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the three stages of marketing, how...
EP. 16: The 3 stages of growth
Is your growth strategy working? There are few questions as important. In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the three stages of growth, and the key actions for assessing and planning for improvement from each stage....
EP. 15: How to prioritize your growth ideas
As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them. In this episode of InDemand, Asia Orangio, founder of...