The DemandMaven Blog
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EP46: How to actually measure and improve retention—beyond churn
When a $3 million ARR SaaS company reached out via RFP claiming their biggest problem was churn, it got us thinking. Most founders fixate on that monthly churn percentage—hitting that "healthy" 3-5% range and calling it a day. But here's the uncomfortable truth: even...
EP45: The founder’s guide to onboarding and activation
At DemandMaven, we're passionate about helping founders unlock revenue they're leaving on the table. In this week's episode of the In Demand Podcast, Asia and Kim dive deep into one of the most overlooked growth levers in SaaS: onboarding and activation. If you're not...
EP44: A realistic look at EOS
At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week's episode of the In Demand Podcast, Asia and Kim tackle a question that comes up frequently: should you...
EP43: How our customer research process has evolved
At DemandMaven, we've been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way. In this episode of the In Demand Podcast, Asia and Kim dive deep into...
EP42: Diary of my first 90 days as a fractional CMO
When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I'm coming up on my 90-day mark, I wanted to document my...
EP41: The hidden patterns in customer research
In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what others miss: The pattern recognition advantage in...
EP40: When your product takes you in an unexpected direction
What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out...
EP39: When does it make sense to bring on a Fractional CMO?
At DemandMaven, we're all about helping SaaS companies understand and navigate their growth challenges. In this week's episode of the In Demand Podcast, Asia and Kim dive into the world of fractional CMOs—what they do, when you might need one, and how they compare to...
EP38: Troubleshooting growth—What it really means for PLG SaaS
When we talk about "troubleshooting growth" at DemandMaven, we're often met with confusion. It's not exactly a mainstream concept, and for many founders—especially those running early-stage SaaS companies—it's cryptic at best. In this episode of the In Demand Podcast,...
EP37: Why SaaS founders shouldn’t accept growth problems as unsolvable
Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true. In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to...
EP36: Hiring for growth
Hiring your first marketer is one of the most critical and confusing decisions an early-stage SaaS founder will face. It’s not just about growing your team, it’s about laying the foundation for how marketing will function inside your business. In Episode 36 of the In...
EP35: The value of founder communities
Welcome to the new season of the In Demand podcast! For this season, Asia is joined by her new co-host Kim Talarczyk, the Client Services Manager at DemandMaven. In this first episode of the season, Asia and Kim discuss recent conferences like MicroConf and Indie...