I've lost count of how many times I've heard this from founders: "We have product-market fit." Me: "Oh awesome! How many customers do you have?" Them: "Three." Me: "..." I'm not saying you don't have product-market fit with three customers. I'm saying you can't...

You know the growth levers by now. Get your activation rates up. Fix your revenue cohort retention. Stop guessing on pricing. Improve your go-to-market strategy. These are the usual suspects when founders think about unlocking growth — and for good reason. They're...

I've been having this conversation a lot lately with founders: "Why isn't this channel working for us?" And honestly? Sometimes the answer isn't that the channel doesn't work. It's that you're too early. Let me explain what I mean by that, because I think this is one...

 Why spinning off a SaaS from your non-SaaS business is harder than you think Every year, I have around 10 to 15 calls with non-SaaS companies that have decided to create a SaaS product. Usually it's a consulting firm, an agency, or some kind of services business...

How to know if you're ready to hire a marketing agency (and what to do if you're not) I've been having a version of this conversation on repeat lately with early-stage founders: "We're thinking about hiring an agency to help us with marketing. Does that make sense?"...

When a $3 million ARR SaaS company reached out via RFP claiming their biggest problem was churn, it got us thinking. Most founders fixate on that monthly churn percentage—hitting that "healthy" 3-5% range and calling it a day. But here's the uncomfortable truth: even...

At DemandMaven, we're passionate about helping founders unlock revenue they're leaving on the table. In this week's episode of the In Demand Podcast, Asia and Kim dive deep into one of the most overlooked growth levers in SaaS: onboarding and activation. If you're not...

At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week's episode of the In Demand Podcast, Asia and Kim tackle a question that comes up frequently: should you...

At DemandMaven, we've been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way.  In this episode of the In Demand Podcast, Asia and Kim dive deep into...

When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I'm coming up on my 90-day mark, I wanted to document my...

In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what others miss: The pattern recognition advantage in...

What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out...