by Alina Poniewaz | Jul 22, 2025 | Marketing, Podcast, SaaS
EP46: How to actually measure and improve retention—beyond churn When a $3 million ARR SaaS company reached out via RFP claiming their biggest problem was churn, it got us thinking. Most founders fixate on that monthly churn percentage—hitting that...
by Alina Poniewaz | Jul 15, 2025 | Marketing, Podcast, SaaS
EP45: The founder’s guide to onboarding and activation At DemandMaven, we’re passionate about helping founders unlock revenue they’re leaving on the table. In this week’s episode of the In Demand Podcast, Asia and Kim dive deep into one of the...
by Alina Poniewaz | Jul 8, 2025 | Marketing, Podcast, SaaS
EP44: A realistic look at EOS At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week’s episode of the In Demand Podcast, Asia and Kim tackle a question...
by Alina Poniewaz | Jul 1, 2025 | Marketing, Podcast, SaaS
EP43: How our customer research process has evolved At DemandMaven, we’ve been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way. In this...
by Alina Poniewaz | Jun 17, 2025 | Marketing, Podcast, SaaS
EP 41: The hidden patterns in customer research In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what...