Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead.
Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead. So you’re staring down a list of experiments to run and you have no idea which ones to prioritize. There’s a million channels, tactics, and things to try, but nothing really...
Why you need to start delegating those trivial tasks NOW
Why you need to start delegating those trivial tasks NOW Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just...
Every little thing I did to grow my consultancy by 36% so far this year
Every little thing I did to grow my consultancy by 36% so far this year Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have...
What even is “strategy,” anyway?
What even is “strategy,” anyway? Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing...
Why we no longer define strategy around the client’s KPIs
Why we no longer define strategy around the client’s KPIs Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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