EP. 8: The Biggest Growth Lessons I’ve Learned the Hard Way
EP. 8: The Biggest Growth Lessons I’ve Learned the Hard Way Some lessons in marketing are easy to learn. You pick them up from a book, take a class, or hear a talk and get it immediately. Other lessons are harder to come by. They are the ones learned over time and...
EP. 7: How to pick the best acquisition channels
EP. 7: How to pick the best acquisition channels Understanding your acquisition channels is key to growing your business, but convoluted terminology, different strategies, and numerous channels it can be hard to know where to focus your efforts. In this episode of In...
Lessons Learned from Competing in an Overcrowded Market
Lessons Learned from Competing in an Overcrowded Market In this Article The 6 basic principles of competition Making your competitive bets Using guardrails to guide growth Option A: Enter the market with clear vision Option B: Implement a more informed approach to...
EP. 6: Top 8 Customer Research Mistakes
EP. 6: Top 8 Customer Research Mistakes Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but also who they are, what they want, and how you can better serve them and others in the...
EP. 5: Let’s talk about FUNNELS
EP. 5: Let’s talk about FUNNELS Funnels are a great thinking tool for founders. They help us clarify the journey our customers take and help us plan the steps needed to scale. But thinking in funnels can narrow our vision if we don’t truly understand the reality...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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