How to Approach Your Customer Research
Extra Resources None! Â TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to...
How to Identify Your Best Acquisition Channels
Extra Resources  None this time! TL;DROW (too long; didn’t read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in: First way: Ask your customers...
The Most Frequently-Given Advice to Early-Stage SaaS Founders
A few weeks ago, I had the amazing opportunity to give a webinar to the audience of a very well-known subscription metrics SaaS company. Hundreds of founders signed up for my webinar, and it seemed like that many actually attended. At the end of the presentation, I...
How to determine the profitability of your small business
Editor’s Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy! Get the spreadsheet 👉 One of the biggest hurdles I had last year when I first started my consultancy was...
Year in Review 2018
In this post: Theme of 2018 Major 2018 WIns Challenges of 2018 Lessons Learned Theme of 2019 For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows....Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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