How to determine the profitability of your small business
Editor’s Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy! Get the spreadsheet 👉 One of the biggest hurdles I had last year when I first started my consultancy was...
Year in Review 2018
In this post: Theme of 2018 Major 2018 WIns Challenges of 2018 Lessons Learned Theme of 2019 For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows....
Startup Acquisition 101 – Simply SaaS University
 “ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?” Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth activities that get you new users, free trial signups,...
How to read growth hacking posts like an enlightened reader
In this post: Why startups (actually) fail Experimentation is key How to read growth posts like an enlightened reader Step 1: Reading with context Step 2: Reading for prerequisites or gaps Step 3: Reading for application The enlightened reader I know you’ve seen...
What Every Early-Stage Startup Must Know About Marketing
It wasn’t the first time I’ve been asked the question. And I had a feeling it wouldn’t be the last time, either. “I’m an early-stage startup with no full-time marketing resources. What should I be doing first?” My mind immediately burst into a million different...Hi! I'm Asia Matos.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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