by Alina Poniewaz | Jul 8, 2025 | Marketing, Podcast, SaaS
EP44: A realistic look at EOS At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week’s episode of the In Demand Podcast, Asia and Kim tackle a question...
by Alina Poniewaz | Jul 1, 2025 | Marketing, Podcast, SaaS
EP43: How our customer research process has evolved At DemandMaven, we’ve been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way. In this...
by Asia Orangio | Jun 24, 2025 | Marketing, Podcast, SaaS
EP42: Diary of my first 90 days as a fractional CMO When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I’m...
by Alina Poniewaz | Jun 17, 2025 | Marketing, Podcast, SaaS
EP 41: The hidden patterns in customer research In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what...
by Alina Poniewaz | Jun 10, 2025 | Marketing, Podcast, SaaS
EP40: When your product takes you in an unexpected direction What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product...
by Alina Poniewaz | Jun 3, 2025 | Marketing, Podcast, SaaS
EP39: When does it make sense to bring on a Fractional CMO? At DemandMaven, we’re all about helping SaaS companies understand and navigate their growth challenges. In this week’s episode of the In Demand Podcast, Asia and Kim dive into the world of...