How to get the most value from an advisor or mentor
How to get the most value from an advisor or mentor I’ve been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently...
Why empathy is the secret to a great activation strategy
Why empathy is the secret to a great activation strategy It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5....
Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead.
Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead. So you’re staring down a list of experiments to run and you have no idea which ones to prioritize. There’s a million channels, tactics, and things to try, but nothing really...
Why you need to start delegating those trivial tasks NOW
Why you need to start delegating those trivial tasks NOW Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just...
Every little thing I did to grow my consultancy by 36% so far this year
Every little thing I did to grow my consultancy by 36% so far this year Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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