The DemandMaven Blog

Results-oriented marketing insights and advice for growing SaaS companies
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How to determine the profitability of your small business

Editor's Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy! One of the biggest hurdles I had last year when I first started my consultancy was understanding my runway, cash...

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Year in Review 2018

  In this post: Theme of 2018 Major 2018 WIns Challenges of 2018 Lessons Learned Theme of 2019 For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows....

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Startup Acquisition 101 – Simply SaaS University

  "ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?" Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth activities that get you new users, free trial signups, customers, and raving...

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Website Teardown:

Check out the video-version of the Website Teardown right up here ☝️ Ta-da! 🎉🎉🎉 Welcome to my very first website teardown—even though I feel like I’ve been doing them in my head for my entire marketing career. Websites are every SaaS company’s first line of defense....

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What Every Early-Stage Startup Must Know About Marketing

It wasn’t the first time I’ve been asked the question. And I had a feeling it wouldn’t be the last time, either. “I’m an early-stage startup with no full-time marketing resources. What should I be doing first?” My mind immediately burst into a million different...

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