Product is the best growth lever to pull and we can help you pull it
DemandMaven’s Product & UX Sprint is a focused research engagement that reveals the friction moments inside your most-used features β and shows you exactly what a better experience could look like and how to prioritize your product roadmap to do it.
See if we’re a fit in just 45 minutes
Trusted by over 100+ SaaS businesses with their toughest growth challenges
The problem with building in the dark
When you’re close to your product, it’s genuinely hard to see what real users experience when they sit down to use it. You know what every button does. You know the logic behind every workflow. You literally built it.
Your users don’t have any of that context. They show up with a job to do, and they have to figure out how to do it using the interface you designed.
And somewhere in that gap (between what you intended and what they experience) there’s friction. There are moments where they slow down, get confused, try the wrong thing, or just quietly give up. Most teams don’t know exactly where those moments are. They hear about some of them in support tickets. They infer others from product analytics. But they’ve never actually watched a real user navigate the features they’ve spent months building.
A Product & UX Sprint answers that question directly: Where are users getting stuck, and what would a better experience look like?
Who is the Product & UX Project for?
Have one or more high-traffic features that feel clunky
You know they could be better, but you don’t have clear evidence of what specifically needs to change
Are planning a redesign or significant UI overhaul
And want research to ground the work before the design team touches anything
Are hearing consistent feedback about UX but can't pinpoint the root cause
Customers say it’s “confusing” or “hard to use,” but that’s too vague to act on
Want to add AI to the product
And need to validate where it would actually help before investing engineering time in the wrong place
Are shipping features regularly but not seeing the engagement metrics move
Which often signals a discoverability or usability problem, not a product-market fit problem
Need something more targeted than a full Growth Engagement
Β You know the product is the problem; you just need a focused sprint to surface the specific issues and design better solutions
Here’s Rand Fishkin discussing the work he did with DemandMaven for SparkToro and how they beat their growth slump π
How a Product & UX Sprint works
Step 1: Define the Focus Areas
We start by aligning with you on which features or flows to focus on. These are usually the features your users spend the most time in, the ones generating the most support tickets, or the ones you’re about to redesign and want validated research for first.
Step 2: Recruit & run UX interviews
We recruit and interview real users β typically customers, but sometimes in-market prospects or active trialists, depending on what you need β and have them walk through the features live, narrating their experience as they go. We know where to dig, what follow-up questions to ask, and how to separate surface-level feedback from root causes.
Step 3: Analyze the findings
We analyze the interviews to identify patterns: where users consistently slow down, what they expect to happen versus what actually does, which parts of the UI are causing the most cognitive load, and what they need in order to accomplish their goal more easily.
Step 4: Design working compositions
Unlike a pure research engagement, the Product & UX Sprint goes one step further β we produce example working compositions for improved experiences. These aren’t high-fidelity Figma comps; they’re functional mockups that visualize what a better version of the experience could look like, grounded in what we heard from users. Your design team can take these directly into their process.
Step 5: Implement new designs (optional)
If we move quickly, often times clients can implements our design ideas if they have an on-hand designer and engineer who can deploy changes to the product.Β
Clients who can accomplish this tend to get the most out of projects because of the real-time feedback after deploying changes.
Step 6: Re-test new experience (optional)
After implementing product changes, we’ll run a second batch of UX interviews to see what else comes up and if our ideas were successful.
What you walk away with
At the end of a Product & UX Project, you’ll have:
INCLUDED
Discovery insights β prioritize features on your roadmap that don’t just keep customers but have them banging down your door for more.
UX interview findings β a synthesized analysis of what users are experiencing across the focus areas, with specific friction points documented and explained (all interviews recorded, transcribed, and parsed)
Example working compositions β Canva-based mockups showing improved experience concepts for each focus area, grounded in research findings
Optional design briefs β written briefs your UX designer can use to execute on the recommendations without starting from scratch
AI Opportunity Map (if included) β specific areas where AI could add meaningful value for users, with a distinction between “quality of life” improvements and genuine value generators
Workshop β a working session to walk through findings together and align on the projects to prioritize first
ADD-ONS
Pricing strategyΒ that dives deep into what your customers value about your product and how to monetize them for long-term growth
Pricing page design and compositionΒ to prototype ideas quickly
Marketing strategy. Instead of spraying scattershot, use your budget on the channels that earn the most ROI
Website strategy. Site not doing your SaaS justice? You wouldn’t be the first…
Growth roadmapping. Understand which steps to prioritize and choose the people & tools to get you there
Activation & Onboarding. Increase your trial-to-paid conversion rates in this quick product sprint.
“Working with DemandMaven was the biggest sense of relief.”
“I got the clarity and confidence that I and my business needed. If you’re thinking about hiring DemandMaven, you should obviously do it. A weight is going to lift off your shoulders, and you’re going to do some amazing work together. Your business won’t be the same.”
– Luke Beard, CEO & Founder of Exposure
Work with a growth-obsessed SaaS product & UX consultant
DemandMaven was founded by lead growth strategist Asia Orangio in 2018. Along with her work here, Asia advises SaaS companies and VC funds all over the world. Sheβs also a TinySeed mentor, and served on the board at Moz before its successful acquisition in 2021.
Before starting DemandMaven, Asia worked for two VC-funded, high-growth startups in Atlanta, GA as head of marketing and head of demand generation.Β
βοΈ All that is to say that when you decide to work with DemandMaven, youβre getting a team who really gets SaaS.
Experienced in both B2B and B2C markets
Understand GTM strategies for a variety of product-led growth and sales-led models and market segments including:Β freemium, self-serve, demo, and SMB / mid-market / enterprise
Battle-tested in both VC-funded and bootstrapped funding environments
Deeply experienced with proven SaaS frameworks that generate results
FEATURED ON
Frequently Asked Questions
What does the entire process look like from start to finish?
A UX Sprint focused on 2β3 features typically runs 6β8 weeks. If you’re covering more ground, the timeline extends accordingly.
Week 0: Onboarding + research strategy + defining focus areas
Week 1: Recruiting + outreach; initial product review
Week 2: UX interviews + debriefs
Week 3: Overflow interviews; synthesis begins
Week 4: Working compositions + findings document drafted
Week 5: Review + workshop + handoff
For larger scopes (3+ focus areas), expect 9β10 weeks.
How is this different from standard UX research?
Our Product & UX Sprint goes further β we pair the research findings with working compositions that show what a better experience could look like. The deliverable isn’t just a list of problems; it’s a direction for solving them.
Do we need to have a design team for this to be useful?
How do you recruit the users for interviews?
We have a specific feature we need help with, but your normal scope is 2β3. Can we do just one?
How much does it cost?
The Product & UX Sprint project starts at $20,000. Book a discovery call to talk through whether the scope is right for your situation.
You ready to finally figure out how to do pricing the right way?
Most SaaS companies don’t find out which one until it’s already costing them.
A Pricing Project gives you the data to make confident decisions β about what to charge, how to structure your plans, and how to design for the expansion revenue your business needs to grow.
