The DemandMaven Blog
Results-oriented marketing insights and advice for growing SaaS companies Get DemandMaven in my inbox
EP23: Customers Drive Growth: 8 “Yeses” You Need to Care About
We can talk about new technologies and strategies to drive business growth until we’re blue in the face and one thing will always remain true: customers drive growth. Without attracting, converting, and retaining customers, you have no growth. You need customers to...
EP22: Unaware Audiences
Image courtesy Regis F from Unsplash.co. At DemandMaven, we work with early-stage SaaS companies to help them reach their first growth milestones. Recently, I was on a discovery call with a company founder and was surprised by their view on the market. They said they...
EP21: How and Where to Find Your Startup’s First Marketing Hire
For any SaaS startup, marketing is critical in driving growth and gaining traction in your market. But sourcing qualified candidates who understand SaaS, are excellent in marketing, and can help your startup progress can feel like finding a needle in a...
EP20: Hiring a Marketing Team
Hey founders 👋 Today I’m writing about the most common question that I get asked! How do I build my marketing team? It’s so common that we’ve actually built documentation around this and we're starting to share it with clients. It’s a very understandable...
EP19: Four Traits of High-Performing CEOs
Welcome to the In Demand Podcast where we talk about how to reach your first $1 million ARR. I'm your host, Asia Orangio, founder of DemandMaven, where we work with early stage SaaS companies on reaching their very first growth milestones. Let's do this. Today...
EP18: How to Transition From Founder to CEO
Hi founders 👋 I'm Asia Orangio, the host of the InDemand podcast and founder of DemandMaven, where we work with early stage SaaS companies on reaching their very first growth milestones. If you're new here, here's a quick recap of our goal: We're here to discuss what...
Creating a Marketing Plan for your SaaS
First, let’s define the difference between a marketing strategy and marketing plan. For your best shot at success creating a strategy, we’ve gotta do what every strategist does before defining anything: data-gathering. We’re going to need information first and to take...
The #1 limiting belief preventing most SaaS founders from growing their businesses
“Well I only want to invest in growth when there’s a guaranteed result.” “We’d be willing to spend more if we knew that it would generate results.” I’ve heard this concern from SaaS founders more times than I can count. I heard it when I was in-house as a marketer,...
How to get the most value from an advisor or mentor
I've been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently MentorPass). After running hundreds of calls for both early-stage...
Why empathy is the secret to a great activation strategy
It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5. Profit! And in the early days, this is perfectly acceptable....
Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead.
So you’re staring down a list of experiments to run and you have no idea which ones to prioritize. There’s a million channels, tactics, and things to try, but nothing really sticks out at you as the thing you need to do first. In order to know what to do next, we...
Why you need to start delegating those trivial tasks NOW
Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just accepted the truth. What delayed me for so many years from...