The DemandMaven Blog
Results-oriented marketing insights and advice for growing SaaS companies Get DemandMaven in my inbox
EP. 3: What to do when your growth is stagnant
Growth suddenly going stagnant? Here's the top 3 strategic questions you need to answer in order to unpack and troubleshoot your stagnant growth. Extra Resources none this time around~ TL;DR First step is not to panic. The...
EP. 2: How to know you’re ready for marketing
When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact and...
EP. 1: Marketing in an Economic Downturn
We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift. [convertkit...
The Biggest Marketing Mistakes Founders Make
Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don't necessarily have build all of this awareness and traffic before you build the rest of...
What’s an Acquisition Channel?
Extra Resources none~ TL;DROW An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel — so for example, if I want to reach marketing executives in software companies in the United...
How to Approach Your Customer Research
Extra Resources None! TL;DROW (too long; didn't read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to...
How to Identify Your Best Acquisition Channels
Extra Resources None this time! TL;DROW (too long; didn't read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in: First way: Ask your customers There...
Year in Review 2019
In this post: Theme of 2019: Balance Major 2019 Wins Challenges of 2019 Lessons Learned Theme of 2020: Build Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever reason, I’m reflecting...
The Most Frequently-Given Advice to Early-Stage SaaS Founders
A few weeks ago, I had the amazing opportunity to give a webinar to the audience of a very well-known subscription metrics SaaS company. Hundreds of founders signed up for my webinar, and it seemed like that many actually attended. At the end of the presentation, I...
How to determine the profitability of your small business
Editor's Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy! One of the biggest hurdles I had last year when I first started my consultancy was understanding my runway, cash...
Year in Review 2018
In this post: Theme of 2018 Major 2018 WIns Challenges of 2018 Lessons Learned Theme of 2019 For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows....
Startup Acquisition 101 – Simply SaaS University
"ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?" Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth activities that get you new users, free trial signups, customers, and...