What’s an Acquisition Channel?
What’s an Acquisition Channel? Extra Resources none~ TL;DROW An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel — so for example, if I want to reach marketing executives...
How to Approach Your Customer Research
How to Approach Your Customer Research Extra Resources None! TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we...
How to Identify Your Best Acquisition Channels
How to Identify Your Best Acquisition Channels Extra Resources  None this time! TL;DROW (too long; didn’t read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to...
Year in Review 2019
Year in Review 2019 In this post: Theme of 2019: Balance Major 2019 Wins Challenges of 2019 Lessons Learned Theme of 2020: Build Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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