EP61: Why companies get stuck at $3-5M ARR
I’ve noticed a pattern with companies that get stuck between $3M and $5M in ARR. They’re doing well enough to have real traction. They’ve found product-market fit. They’re generating meaningful revenue. But when it comes time to push through...
EP60: From growth tactics to storytelling: building a center of excellence in Marketing
I’m a little more than a year into my fractional CMO role, and something’s shifted. Not in a bad way. Actually, in a really important way. But it’s the kind of shift that requires me to flex a muscle I haven’t had to use as much. And I think...
EP59: When to use AI in your SaaS
I’ll never forget the moment a founder told me, “I’ll just take these transcripts and tell ChatGPT to spit out jobs to be done.” We were in the middle of a jobs-to-be-done research project. We were mapping customer interviews, identifying...
EP58: Why marketing isn’t your best growth lever
Marketing is the most critical growth lever in the early days—sub-$1M ARR especially. But once you stabilize? It’s not your best lever anymore. And I think this is a really hard concept for especially first-time CEOs and founders of SaaS companies to wrap...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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