How to Approach Your Customer Research
Extra Resources None! Â TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to...
How to Identify Your Best Acquisition Channels
Extra Resources  None this time! TL;DROW (too long; didn’t read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in: First way: Ask your customers...
Year in Review 2019
In this post: Theme of 2019: Balance Major 2019 Wins Challenges of 2019 Lessons Learned Theme of 2020: Build  Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever reason, I’m reflecting hard...
The Most Frequently-Given Advice to Early-Stage SaaS Founders
A few weeks ago, I had the amazing opportunity to give a webinar to the audience of a very well-known subscription metrics SaaS company. Hundreds of founders signed up for my webinar, and it seemed like that many actually attended. At the end of the presentation, I...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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