EP42: Diary of my first 90 days as a fractional CMO
EP42: Diary of my first 90 days as a fractional CMO When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I’m...
EP29: Focusing vs. Niching
EP29: Focusing vs. Niching You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you...
EP28: The Top 5 Growth Drivers
EP28: The Top 5 Growth Drivers Every business, regardless of its size, relies on certain key factors for growth. However, identifying and mastering these factors is easier said than done. In today’s blog post, we’ll take a look at five primary growth drivers, drawing...
EP27: Growth During an Economic Downturn
Layoffs in the tech industry have been making headlines, leading many businesses to wonder about economic stability in the near future. However, there’s more to what’s happening in 2023 and 2024 than what meets the eye. In this blog post, we’re going to look at how...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
If you want to learn how, subscribe to my updates and follow me on social.