Every little thing I did to grow my consultancy by 36% so far this year
Every little thing I did to grow my consultancy by 36% so far this year Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have...
What even is “strategy,” anyway?
What even is “strategy,” anyway? Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing...
Why we no longer define strategy around the client’s KPIs
Why we no longer define strategy around the client’s KPIs Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and...
Stuck on analyzing your customer research data? Do this instead…
Stuck on analyzing your customer research data? Do this instead… The process of surfacing strategic insight relies on our team’s ability to do two functions fairly well at the same time: 1. Asking the right strategic questions — related to the customer journey,...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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