Creating a Marketing Plan for your SaaS
Creating a Marketing Plan for your SaaS First, let’s define the difference between a marketing strategy and marketing plan. For your best shot at success creating a strategy, we’ve gotta do what every strategist does before defining anything: data-gathering. We’re...
The #1 limiting belief preventing most SaaS founders from growing their businesses
The #1 limiting belief preventing most SaaS founders from growing their businesses “Well I only want to invest in growth when there’s a guaranteed result.” “We’d be willing to spend more if we knew that it would generate results.” I’ve heard this concern from SaaS...
How to get the most value from an advisor or mentor
How to get the most value from an advisor or mentor I’ve been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently...
Why empathy is the secret to a great activation strategy
Why empathy is the secret to a great activation strategy It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5....Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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