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EP. 9: How to Know You Have Product-Market Fit
Product-market fit is often talked about like it is a specific destination. A place you arrive at once and know that you’ve arrived. But the reality of growing a SaaS company is that you may not know if you have product-market fit or if you have it, you may not know...
EP. 8: The Biggest Growth Lessons I’ve Learned the Hard Way
Some lessons in marketing are easy to learn. You pick them up from a book, take a class, or hear a talk and get it immediately. Other lessons are harder to come by. They are the ones learned over time and through experience. The ones that we look back on and think...
EP. 7: How to pick the best acquisition channels
Understanding your acquisition channels is key to growing your business, but convoluted terminology, different strategies, and numerous channels it can be hard to know where to focus your efforts. In this episode of In Demand, Asia Orangio of DemandMaven breaks down...
Lessons Learned from Competing in an Overcrowded Market
At DemandMaven, we just wrapped up a project for a client that was in one of the most competitive markets. While we had some incredible wins, we also had many lessons learned — some of which I wanted to document and share here. I don’t want to be one of those...
EP. 6: Top 8 Customer Research Mistakes
Customer research can be an absolute game changer. It gives you insight into not only what your current customers think of your product, but also who they are, what they want, and how you can better serve them and others in the future. But not every type of customer...
EP. 5: Let’s talk about FUNNELS
Funnels are a great thinking tool for founders. They help us clarify the journey our customers take and help us plan the steps needed to scale. But thinking in funnels can narrow our vision if we don’t truly understand the reality behind the tool. In this episode of...
Insider Insights: Skyrocket Your SaaS Growth
A few months ago, I had the wonderful pleasure of joining Lorin McCann on the Insider Insights show. Insider Insights is run by the Customer Intelligence Institute. Watch (or just listen!) to the full episode for even more on: ✅ Positioning and growth for early...
EP. 4: The WORST Assumptions You Can Make as a SaaS Founder
In our personal lives, we’ve learned that assumptions will often lead us astray. When it comes to an early stage SAAS startup, they can be the difference between success and failure. In this episode of In Demand, Asia Orangio of DemandMaven shares the six worst...
EP. 3: What to do when your growth is stagnant
Growth suddenly going stagnant? Here's the top 3 strategic questions you need to answer in order to unpack and troubleshoot your stagnant growth. Extra Resources None TL;DL The first step is not to panic. Then, answer these strategic questions: Do I understand what is...
EP. 2: How to know you’re ready for marketing
When it comes to early-stage SaaS founders trying to grow their businesses, there's a perfect time for marketing and there's less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact and...
EP. 1: Marketing in an Economic Downturn
We haven't even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we're in an economic downturn? Here's how Asia Orangio of DemandMaven thinks we'll shift. Extra Resources...
The Biggest Marketing Mistakes Founders Make
Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don't necessarily have build all of this awareness and traffic before you build the rest of...