EP51: How to measure product-market fit
I’ve lost count of how many times I’ve heard this from founders: “We have product-market fit.” Me: “Oh awesome! How many customers do you have?” Them: “Three.” Me: “…” I’m not saying you...
EP50: Why bootstrapped founders ignore operations (and why it’s costing them growth)
You know the growth levers by now. Get your activation rates up. Fix your revenue cohort retention. Stop guessing on pricing. Improve your go-to-market strategy. These are the usual suspects when founders think about unlocking growth — and for good reason....
EP49: Can you be too early to a marketing channel?
I’ve been having this conversation a lot lately with founders: “Why isn’t this channel working for us?” And honestly? Sometimes the answer isn’t that the channel doesn’t work. It’s that you’re too early. Let me explain...
EP48: Why spinning off a SaaS from your non-SaaS business is harder than you think
Why spinning off a SaaS from your non-SaaS business is harder than you think Every year, I have around 10 to 15 calls with non-SaaS companies that have decided to create a SaaS product. Usually it’s a consulting firm, an agency, or some kind of services...
EP47: How to know if you’re ready to hire a marketing agency (and what to do if you’re not)
How to know if you’re ready to hire a marketing agency (and what to do if you’re not) I’ve been having a version of this conversation on repeat lately with early-stage founders: “We’re thinking about hiring an agency to help us with...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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