EP53: Why research projects fail (and how to prevent it)
A few weeks ago at Spark Together, I found myself in the same conversation I’ve had dozens of times with other consultants and researchers: “How do you make sure clients actually do something with the research?” “What do you do when they hire...
EP52: The busy founder’s guide to pricing
Here’s something most founders don’t want to hear: that slow growth you’re experiencing? It might not be a marketing problem. I know, I know. You’ve been grinding on acquisition, tweaking your messaging, testing new channels. But when we...
EP51: How to measure product-market fit
I’ve lost count of how many times I’ve heard this from founders: “We have product-market fit.” Me: “Oh awesome! How many customers do you have?” Them: “Three.” Me: “…” I’m not saying you...
EP50: Why bootstrapped founders ignore operations (and why it’s costing them growth)
You know the growth levers by now. Get your activation rates up. Fix your revenue cohort retention. Stop guessing on pricing. Improve your go-to-market strategy. These are the usual suspects when founders think about unlocking growth — and for good reason....
EP49: Can you be too early to a marketing channel?
I’ve been having this conversation a lot lately with founders: “Why isn’t this channel working for us?” And honestly? Sometimes the answer isn’t that the channel doesn’t work. It’s that you’re too early. Let me explain...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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