EP60: From growth tactics to storytelling: building a center of excellence in Marketing
I’m a little more than a year into my fractional CMO role, and something’s shifted. Not in a bad way. Actually, in a really important way. But it’s the kind of shift that requires me to flex a muscle I haven’t had to use as much. And I think...
EP59: When to use AI in your SaaS
I’ll never forget the moment a founder told me, “I’ll just take these transcripts and tell ChatGPT to spit out jobs to be done.” We were in the middle of a jobs-to-be-done research project. We were mapping customer interviews, identifying...
EP58: Why marketing isn’t your best growth lever
Marketing is the most critical growth lever in the early days—sub-$1M ARR especially. But once you stabilize? It’s not your best lever anymore. And I think this is a really hard concept for especially first-time CEOs and founders of SaaS companies to wrap...
EP57: Why your SaaS product is losing value (and what to do about it)
I’m going to use a term that probably doesn’t have a formal name in any textbook: value decline. I’m calling it that because it’s the easiest way to communicate what it is. And once you see it, you can’t unsee it in almost every SaaS...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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