EP48: Why spinning off a SaaS from your non-SaaS business is harder than you think
Why spinning off a SaaS from your non-SaaS business is harder than you think Every year, I have around 10 to 15 calls with non-SaaS companies that have decided to create a SaaS product. Usually it’s a consulting firm, an agency, or some kind of services...
EP47: How to know if you’re ready to hire a marketing agency (and what to do if you’re not)
How to know if you’re ready to hire a marketing agency (and what to do if you’re not) I’ve been having a version of this conversation on repeat lately with early-stage founders: “We’re thinking about hiring an agency to help us with...
EP42: Diary of my first 90 days as a fractional CMO
EP42: Diary of my first 90 days as a fractional CMO When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I’m...
EP29: Focusing vs. Niching
EP29: Focusing vs. Niching You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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