by Asia Orangio | Dec 7, 2021 | Marketing, SaaS
Stuck on analyzing your customer research data? Do this instead… The process of surfacing strategic insight relies on our team’s ability to do two functions fairly well at the same time: 1. Asking the right strategic questions — related to the customer journey,...
by Asia Orangio | Nov 30, 2021 | Marketing, SaaS
How we helped our SaaS client 4x MRR I talk a lot about growth and the work we do with SaaS companies, but I don’t think I’ve ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a...
by Asia Orangio | Nov 23, 2021 | Marketing, SaaS
These are the “must ask” questions you should be asking in your customer interviews If you caught last week’s post, you learned about shifting the types of questions you ask customers from product-centered ➡️ psychology-centered. The below are some...
by Asia Orangio | Nov 16, 2021 | Marketing, SaaS
If you’re talking to customers and feel like you’re not getting any meaningful insight, this is for you Any time I talk to a founder and they’re frustrated because they’re talking to customers but feel like they’re not getting anything meaningful out of the...
by Asia Orangio | Nov 9, 2021 | Marketing, SaaS
Doing customer research? Start doing this If you’re doing customer research, you’re already way ahead of the game. Not to make it a competition, but let’s be real here — if your competitors are doing customer research and you’re still not, then you’re making it way...