EP41: The hidden patterns in customer research
In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what others miss: The pattern recognition advantage in...
EP40: When your product takes you in an unexpected direction
What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out...
EP39: When does it make sense to bring on a Fractional CMO?
At DemandMaven, we’re all about helping SaaS companies understand and navigate their growth challenges. In this week’s episode of the In Demand Podcast, Asia and Kim dive into the world of fractional CMOs—what they do, when you might need one, and how they...
EP38: Troubleshooting growth—What it really means for PLG SaaS
When we talk about “troubleshooting growth” at DemandMaven, we’re often met with confusion. It’s not exactly a mainstream concept, and for many founders—especially those running early-stage SaaS companies—it’s cryptic at best. In this...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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