EP42: Diary of my first 90 days as a fractional CMO
EP42: Diary of my first 90 days as a fractional CMO When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I’m...
EP41: The hidden patterns in customer research
EP 41: The hidden patterns in customer research In this episode of In Demand, we explore how to transform customer insights into actionable growth strategies, and discuss why the difference between management and leadership matters for SaaS founders. Seeing what...
EP40: When your product takes you in an unexpected direction
EP40: When your product takes you in an unexpected direction What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product...
EP39: When does it make sense to bring on a Fractional CMO?
EP39: When does it make sense to bring on a Fractional CMO? At DemandMaven, we’re all about helping SaaS companies understand and navigate their growth challenges. In this week’s episode of the In Demand Podcast, Asia and Kim dive into the world of...
EP38: Troubleshooting growth—What it really means for PLG SaaS
EP38: Troubleshooting growth—What it really means for PLG SaaS When we talk about “troubleshooting growth” at DemandMaven, we’re often met with confusion. It’s not exactly a mainstream concept, and for many founders—especially those running...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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