EP55: DemandMaven 2025 year in review (and what’s next)
Theme of 2025: Alignment DemandMaven turned eight years old on February 4th. Eight years. I’ve been running this business longer than I’ve been at any full-time, in-house role. Almost as long as my entire career before starting it. That kind of hit...
EP54: Why copying your competitors might be killing your growth
Here’s something most founders don’t want to hear: that “winning strategy” you copied from your competitor? It might not work for you at all. I know, I know. You’ve been watching what the big players do, following their playbooks,...
EP53: Why research projects fail (and how to prevent it)
A few weeks ago at Spark Together, I found myself in the same conversation I’ve had dozens of times with other consultants and researchers: “How do you make sure clients actually do something with the research?” “What do you do when they hire...
EP50: Why bootstrapped founders ignore operations (and why it’s costing them growth)
You know the growth levers by now. Get your activation rates up. Fix your revenue cohort retention. Stop guessing on pricing. Improve your go-to-market strategy. These are the usual suspects when founders think about unlocking growth — and for good reason....
EP49: Can you be too early to a marketing channel?
I’ve been having this conversation a lot lately with founders: “Why isn’t this channel working for us?” And honestly? Sometimes the answer isn’t that the channel doesn’t work. It’s that you’re too early. Let me explain...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
If you want to learn how, subscribe to my updates and follow me on social.