Top 2026 SaaS Pricing Consultants that Founders Actually Hire
You finally decided to do something about pricing. Maybe churn is creeping up and you have a nagging feeling pricing played a role. Maybe you raised prices on a whim and things got quieter than you’d like. Or maybe you’ve just been staring at your plans...
Creating a Marketing Plan for your SaaS
Here’s a scenario I see play out all the time: a founder hears someone on a podcast rave about how LinkedIn ads changed their business, so they dump three months of budget into LinkedIn ads. Nothing happens. They try cold email next. Crickets. Then someone...
The busy SaaS founder’s guide to pricing
Here’s something most founders don’t want to hear: that slow growth you’re experiencing? It might not be a marketing problem. I know, I know. You’ve been grinding on acquisition, tweaking your messaging, testing new channels. But when we...
How to measure SaaS product-market fit
I’ve lost count of how many times I’ve heard this from founders: “We have product-market fit.” Me: “Oh awesome! How many customers do you have?” Them: “Three.” Me: “…” I’m not saying you...
EP64: What early stage SaaS companies miss about product discovery
You ship a new feature and 10% of your customer base uses it. You thought it would solve a real problem. Customers said they wanted it. But now it’s sitting there, mostly ignored. Here’s what happened. You skipped problem space discovery and went straight...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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