What even is “strategy,” anyway?
What even is “strategy,” anyway? Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing...
Why we no longer define strategy around the client’s KPIs
Why we no longer define strategy around the client’s KPIs Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and...
Stuck on analyzing your customer research data? Do this instead…
Stuck on analyzing your customer research data? Do this instead… The process of surfacing strategic insight relies on our team’s ability to do two functions fairly well at the same time: 1. Asking the right strategic questions — related to the customer journey,...
How we helped our SaaS client 4x MRR
How we helped our SaaS client 4x MRR I talk a lot about growth and the work we do with SaaS companies, but I don’t think I’ve ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a...
These are the “must ask” questions you should be asking in your customer interviews
These are the “must ask” questions you should be asking in your customer interviews If you caught last week’s post, you learned about shifting the types of questions you ask customers from product-centered ➡️ psychology-centered. The below are some...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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