by Asia Orangio | Jan 20, 2023 | Marketing, SaaS
Creating a Marketing Plan for your SaaS First, let’s define the difference between a marketing strategy and marketing plan. For your best shot at success creating a strategy, we’ve gotta do what every strategist does before defining anything: data-gathering. We’re...
by Asia Orangio | Jan 31, 2022 | Marketing, SaaS
The #1 limiting belief preventing most SaaS founders from growing their businesses “Well I only want to invest in growth when there’s a guaranteed result.” “We’d be willing to spend more if we knew that it would generate results.” I’ve heard this concern from SaaS...
by Asia Orangio | Jan 24, 2022 | Marketing, SaaS
How to get the most value from an advisor or mentor I’ve been a mentor and an advisor now for quite a few SaaS accelerators, incubators, communities, and VC funds — from Atlanta Tech Village and TechStars to TinySeed and GrowthMentor (and more recently...
by Asia Orangio | Jan 17, 2022 | Marketing, SaaS
Why empathy is the secret to a great activation strategy It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5....
by Asia Orangio | Jan 10, 2022 | Marketing, SaaS
Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead. So you’re staring down a list of experiments to run and you have no idea which ones to prioritize. There’s a million channels, tactics, and things to try, but nothing really...
by Asia Orangio | Jan 3, 2022 | Marketing, SaaS
Why you need to start delegating those trivial tasks NOW Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just...