EP48: Why spinning off a SaaS from your non-SaaS business is harder than you think
Why spinning off a SaaS from your non-SaaS business is harder than you think Every year, I have around 10 to 15 calls with non-SaaS companies that have decided to create a SaaS product. Usually it’s a consulting firm, an agency, or some kind of services...
EP47: How to know if you’re ready to hire a marketing agency (and what to do if you’re not)
How to know if you’re ready to hire a marketing agency (and what to do if you’re not) I’ve been having a version of this conversation on repeat lately with early-stage founders: “We’re thinking about hiring an agency to help us with...
How to actually measure and improve SaaS retention & churn
When a $3 million ARR SaaS company reached out via RFP claiming their biggest problem was churn, it got us thinking. Most founders fixate on that monthly churn percentage—hitting that “healthy” 3-5% range and calling it a day. But here’s the...
EP44: A realistic look at EOS
At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week’s episode of the In Demand Podcast, Asia and Kim tackle a question that comes up frequently: should...
EP43: How our customer research process has evolved
At DemandMaven, we’ve been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way. In this episode of the In Demand Podcast, Asia and Kim dive...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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