EP. 1: Marketing in an Economic Downturn
EP. 1: Marketing in an Economic Downturn We haven’t even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we’re in an economic downturn? Here’s how Asia Orangio...
The Biggest Marketing Mistakes Founders Make
The Biggest Marketing Mistakes Founders Make Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don’t necessarily have build all of this...
What’s an Acquisition Channel?
What’s an Acquisition Channel? Extra Resources none~ TL;DROW An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel — so for example, if I want to reach marketing executives...
How to Approach Your Customer Research
How to Approach Your Customer Research Extra Resources None! TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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