by Asia Orangio | Jan 17, 2022 | Marketing, SaaS
Why empathy is the secret to a great activation strategy It’s the most common onboarding and activation approach for early-stage founders: 1. Create self-serve sign-up 2. Show a bunch of pop-ups and modals of the features 3. Send a few emails I guess? 4. ???? 5....
by Asia Orangio | Jan 10, 2022 | Marketing, SaaS
Overwhelmed by too many marketing channels, tactics, and experiments to run? Do this instead. So you’re staring down a list of experiments to run and you have no idea which ones to prioritize. There’s a million channels, tactics, and things to try, but nothing really...
by Asia Orangio | Jan 3, 2022 | Marketing, SaaS
Why you need to start delegating those trivial tasks NOW Truth: If your brain can learn it, there’s usually another brain that can learn it. It’s a fundamental truth that took me years to learn, and blocked me from growing the company a lot faster than if I had just...
by Asia Orangio | Dec 27, 2021 | Marketing, SaaS
Every little thing I did to grow my consultancy by 36% so far this year Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have...
by Asia Orangio | Dec 21, 2021 | Marketing, SaaS
What even is “strategy,” anyway? Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing...