EP47: How to know if you’re ready to hire a marketing agency (and what to do if you’re not)
How to know if you’re ready to hire a marketing agency (and what to do if you’re not) I’ve been having a version of this conversation on repeat lately with early-stage founders: “We’re thinking about hiring an agency to help us with...
How to actually measure and improve SaaS retention & churn
When a $3 million ARR SaaS company reached out via RFP claiming their biggest problem was churn, it got us thinking. Most founders fixate on that monthly churn percentage—hitting that “healthy” 3-5% range and calling it a day. But here’s the...
EP44: A realistic look at EOS
At DemandMaven, we work with countless bootstrapped founders and growing PLG SaaS companies navigating the complexities of scaling their operations. In this week’s episode of the In Demand Podcast, Asia and Kim tackle a question that comes up frequently: should...
EP43: How our customer research process has evolved
At DemandMaven, we’ve been helping SaaS companies unlock growth through customer research for nearly eight years and we’ve fine tuned and optimized our processes to be more effective along the way. In this episode of the In Demand Podcast, Asia and Kim dive...
EP42: Diary of my first 90 days as a fractional CMO
When I accepted a fractional CMO role in mid-February, I knew the first 90 days would be make-or-break. Not just for the company, but for determining whether this was the right fit for both of us. Now that I’m coming up on my 90-day mark, I wanted to document my...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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