EP29: Focusing vs. Niching
You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you understand the nuances here....
EP28: The Top 5 Growth Drivers
Every business, regardless of its size, relies on certain key factors for growth. However, identifying and mastering these factors is easier said than done. In today’s blog post, we’ll take a look at five primary growth drivers, drawing from real-world experience and...
EP27: Growth During an Economic Downturn
Layoffs in the tech industry have been making headlines, leading many businesses to wonder about economic stability in the near future. However, there’s more to what’s happening in 2023 and 2024 than what meets the eye. In this blog post, we’re going to look at how...
EP26: What is the SaaS Black Hole?
As a new SaaS founder, you’re about to embark on one of the most challenging yet rewarding journeys: bringing your product or service to market. You’ve put in tireless months of research and development, coded feature after feature, and finally have a minimum viable...
EP25: 5 Growth Opportunities for SaaS Startups
Founding a SaaS startup is a challenging task. And when it comes to actually growing your startup, many founders turn to marketing and customer acquisition first. While marketing and acquisition may help your business grow, we’ve found that other critical areas can...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
If you want to learn how, subscribe to my updates and follow me on social.