Every little thing I did to grow my consultancy by 36% so far this year
Was just taking a look at Xero and I noticed that we did two things at DemandMaven: 1. We reached our revenue goals for the year back in August. 🤯 2. We grew 36% from last year — and we still have a whole quarter to go. 📈 Considering the past two years we’ve...
What even is “strategy,” anyway?
Many people think strategy is a glorified plan — to most, it’s a list of goals and action items to help you accomplish certain objectives. It may have deadlines, specific outcomes, and potential requirements for executing that strategy (think like budgets, tools,...
Why we no longer define strategy around the client’s KPIs
Before you throw tomatoes and come with the torches, hear me out. *audience lowers tomatoes for a brief moment* As marketers, it’s really easy and tempting to focus on just the KPIs that matter to us and our CEOs, sales leaders, colleagues, etc. We obsess over the...
Stuck on analyzing your customer research data? Do this instead…
The process of surfacing strategic insight relies on our team’s ability to do two functions fairly well at the same time: 1. Asking the right strategic questions — related to the customer journey, the business model, the product, the market, the competitors, and so...
How we helped our SaaS client 4x MRR
I talk a lot about growth and the work we do with SaaS companies, but I don’t think I’ve ever broken down just how deep our projects can go. Right around Spring 2020 when the pandemonium sh*t hit the fan, we took on a B2B SaaS client that was facing a few...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
If you want to learn how, subscribe to my updates and follow me on social.