EP24: Painkiller vs. Vitamin: Which one is Your Startup?
Painkillers vs. vitamins is a marketing concept. As a SaaS startup, you can use these terms to categorize the products and services your business offers and more effectively position your business on the market and across your marketing efforts. Just like reaching for...
EP23: Customers Drive Growth: 8 “Yeses” You Need to Care About
We can talk about new technologies and strategies to drive business growth until we’re blue in the face and one thing will always remain true: customers drive growth. Without attracting, converting, and retaining customers, you have no growth. You need customers to...
EP22: Unaware Audiences
At DemandMaven, we work with early-stage SaaS companies to help them reach their first growth milestones. Recently, I was on a discovery call with a company founder and was surprised by their view on the market. They said they felt like they’d hit the market cap...
EP21: How and Where to Find Your Startup’s First Marketing Hire
For any SaaS startup, marketing is critical in driving growth and gaining traction in your market. But sourcing qualified candidates who understand SaaS, are excellent in marketing, and can help your startup progress can feel like finding a needle in a haystack. In...
EP20: Hiring a Marketing Team
Hey founders 👋 Today I’m writing about the most common question that I get asked! How do I build my marketing team? It’s so common that we’ve actually built documentation around this and we’re starting to share it with clients. It’s a very understandable...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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