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EP64: What early stage SaaS companies miss about product discovery

EP64: What early stage SaaS companies miss about product discovery

by Asia Orangio | May 15, 2026 | Marketing, Podcast, SaaS

You ship a new feature and 10% of your customer base uses it. You thought it would solve a real problem. Customers said they wanted it. But now it’s sitting there, mostly ignored. Here’s what happened. You skipped problem space discovery and went straight...

Hi! I'm Asia Orangio.

Asia Matos Orangio

I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.

If you want to learn how, subscribe to my updates and follow me on social.

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