by Asia Orangio | Jan 3, 2019 | Marketing
For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows. We’ll unpack all of that here. But before I actually dig in, thank you. Thank you to the entire...
by Asia Orangio | Jul 31, 2018 | Marketing, SaaS
“ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?” Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth activities that get you new users, free trial signups, customers,...
by Asia Orangio | Jun 4, 2018 | Marketing
I know you’ve seen them. You saw the sexy title about insane growth over some short period of time, clicked with excitement and awe, and you thought, “I want to know exactly how they did this”. You’re hoping this post will give you some kind of...
by Asia Orangio | May 18, 2018 | SaaS, Website Teardown
Ta-da! 🎉🎉🎉 Welcome to my very first website teardown—even though I feel like I’ve been doing them in my head for my entire marketing career. Websites are every SaaS company’s first line of defense. Most startups can’t afford to have a website that doesn’t enable them...
by Asia Orangio | Mar 8, 2018 | Marketing, SaaS
It wasn’t the first time I’ve been asked the question. And I had a feeling it wouldn’t be the last time, either. “I’m an early-stage startup with no full-time marketing resources. What should I be doing first?” My mind immediately burst into a million different...