EP36: Hiring for growth
Hiring your first marketer is one of the most critical and confusing decisions an early-stage SaaS founder will face. It’s not just about growing your team, it’s about laying the foundation for how marketing will function inside your business. In Episode 36 of the In...
EP35: The value of founder communities
Welcome to the new season of the In Demand podcast! For this season, Asia is joined by her new co-host Kim Talarczyk, the Client Services Manager at DemandMaven. In this first episode of the season, Asia and Kim discuss recent conferences like MicroConf and Indie...
EP29: Focusing vs. Niching
You may have heard the terms “focusing” and “niching” used to describe how a company can target its audience, but what do they really mean? Choosing the right marketing strategy can make or break your business, so it’s important you understand the nuances here....
EP28: The Top 5 Growth Drivers
Every business, regardless of its size, relies on certain key factors for growth. However, identifying and mastering these factors is easier said than done. In today’s blog post, we’ll take a look at five primary growth drivers, drawing from real-world experience and...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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