The DemandMaven Blog
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What’s an Acquisition Channel?
Extra Resources None TL;DROW (Too Long; Didn't Read or Watch) An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel. So for example, if I want to reach marketing executives in...
How to Approach Your Customer Research
Extra Resources None TL;DROW (too long; didn't read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to what we want...
How to Identify Your Best Acquisition Channels
Extra Resources None TL;DROW (too long; didn't read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in. First way: Ask your customers. There really...
Year in Review 2019
Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever reason, I’m reflecting hard on the year so far. Maybe it’s because my birthday is coming up soon. Maybe it’s because it’s Fall and I’m...
The Most Frequently-Given Advice to Early-Stage SaaS Founders
A few weeks ago, I had the amazing opportunity to give a webinar to the audience of a very well-known subscription metrics SaaS company. Hundreds of founders signed up for my webinar, and it seemed like that many actually attended. At the end of the presentation, I...
How to determine the profitability of your small business
Editor's Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy!
Year in Review 2018
For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of high-highs and low-lows. We’ll unpack all of that here. But before I actually dig in, thank you. Thank you to the entire...
Startup Acquisition 101 – Simply SaaS University
"ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?" Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth activities that get you new users, free trial signups, customers, and raving...
How to read growth hacking posts like an enlightened reader
I know you've seen them. You saw the sexy title about insane growth over some short period of time, clicked with excitement and awe, and you thought, "I want to know exactly how they did this". You're hoping this post will give you some kind of shortcut. Some kind of...
Website Teardown: ClientSherpa.com
Ta-da! 🎉🎉🎉 Welcome to my very first website teardown—even though I feel like I’ve been doing them in my head for my entire marketing career. Websites are every SaaS company’s first line of defense. Most startups can’t afford to have a website that doesn’t enable them...
What Every Early-Stage Startup Must Know About Marketing
It wasn’t the first time I’ve been asked the question. And I had a feeling it wouldn’t be the last time, either. “I’m an early-stage startup with no full-time marketing resources. What should I be doing first?” My mind immediately burst into a million different...