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The Biggest Marketing Mistakes Founders Make

The Biggest Marketing Mistakes Founders Make

by Asia Orangio | Feb 27, 2020 | Hot Takes πŸ”₯, Marketing

Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don’t necessarily have build all of this awareness and traffic before you build the rest...
What’s an Acquisition Channel?

What’s an Acquisition Channel?

by Asia Orangio | Feb 20, 2020 | Hot Takes πŸ”₯, Marketing

Extra Resources None TL;DROW (Too Long; Didn’t Read or Watch) An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel. So for example, if I want to reach marketing executives...
How to Approach Your Customer Research

How to Approach Your Customer Research

by Asia Orangio | Feb 13, 2020 | Hot Takes πŸ”₯, Marketing

Extra Resources None TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to what...
How to Identify Your Best Acquisition Channels

How to Identify Your Best Acquisition Channels

by Asia Orangio | Feb 6, 2020 | Hot Takes πŸ”₯, Marketing

Extra Resources Β None TL;DROW (too long; didn’t read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to spend your time in. First way: Ask your customers. There...

Hi! I'm Asia Orangio.

Asia Matos Orangio

I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.

If you want to learn how, subscribe to my updates and follow me on social.

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