How to Approach Your Customer Research
How to Approach Your Customer Research Extra Resources None! TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we...
How to Identify Your Best Acquisition Channels
How to Identify Your Best Acquisition Channels Extra Resources  None this time! TL;DROW (too long; didn’t read or watch) An acquisition channel is a place where you find your absolute best-paying customers, and there’s two ways to figure out which channels to...
The Most Frequently-Given Advice to Early-Stage SaaS Founders
The Most Frequently-Given Advice to Early-Stage SaaS Founders A few weeks ago, I had the amazing opportunity to give a webinar to the audience of a very well-known subscription metrics SaaS company. Hundreds of founders signed up for my webinar, and it seemed like...
How to determine the profitability of your small business
How to determine the profitability of your small business Editor’s Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy! Get the spreadsheet 👉 One of the biggest hurdles I...
Year in Review 2018
Year in Review 2018 In this post: Theme of 2018 Major 2018 WIns Challenges of 2018 Lessons Learned Theme of 2019 For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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