by Asia Orangio | May 28, 2026 | Business, Product, SaaS
A few years ago, I had an email exchange with a founder that I still think about. He was in his second product cycle when we first connected, working on a B2B SaaS tool in a competitive productivity-adjacent space. He was trying to find product-market fit, had a bunch...
by Asia Orangio | Jun 8, 2020 | Business, Marketing, SaaS
At DemandMaven, we just wrapped up a project for a client that was in one of the most competitive markets. While we had some incredible wins, we also had many lessons learned — some of which I wanted to document and share here. I don’t want to be one of those...
by Asia Orangio | Jan 10, 2020 | Business
Theme of 2019: Balance Not gonna lie, I’m a little early to be writing this. It’s technically October right now, and for whatever reason, I’m reflecting hard on the year so far. Maybe it’s because my birthday is coming up soon. Maybe it’s because it’s Fall and I’m...
by Asia Orangio | Feb 26, 2019 | Business, Marketing
Editor’s Note: this is for all of my consultants, freelancers, and solopreneurs out there, but my startup family might find this useful as well. Enjoy!