EP. 2: How to know you’re ready for marketing
When it comes to early-stage SaaS founders trying to grow their businesses, there’s a perfect time for marketing and there’s less ideal times for marketing. Your mission, should you choose to accept it, is to time your marketing efforts for maximum impact...
EP. 1: Marketing in an Economic Downturn
We haven’t even hit peak COVID-19 yet, but many SaaS companies are wondering: what in the heck do I do with go-to-market and marketing functions now that we’re in an economic downturn? Here’s how Asia Orangio of DemandMaven thinks we’ll shift....
The Biggest Marketing Mistakes Founders Make
Extra Resources How the Marketing Funnel Works From Top to Bottom: I love this article because I think it does a great job explaining how the funnel works, but remember: you don’t necessarily have build all of this awareness and traffic before you build the rest...
What’s an Acquisition Channel?
Extra Resources None TL;DROW (Too Long; Didn’t Read or Watch) An acquisition channel is a place where you find your absolute best-paying customers. Ideally, you engage those prospects through that channel. So for example, if I want to reach marketing executives...
How to Approach Your Customer Research
Extra Resources None TL;DROW (too long; didn’t read or watch) What questions do you ask? This completely depends on your goal. What are you trying to accomplish with this set of research? Because the questions we ask are going to be directly correlated to what...Hi! I'm Asia Orangio.
I'm a growth and marketing consultant and I help founders of software and SaaS companies demystify their marketing strategy and build a marketing engine that gets them their first $100K MRR.
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