by Asia Orangio | Jan 3, 2019 | Marketing
Year in Review 2018 In this post: Theme of 2018 Major 2018 WIns Challenges of 2018 Lessons Learned Theme of 2019 For me, 2018 was probably one of the biggest, most impactful years of my life. It was easily one of my best years in a decade, and it was full of...
by Asia Orangio | Jul 31, 2018 | Marketing, SaaS
Startup Acquisition 101 – Simply SaaS University “ASIA! Would be you open to giving a talk about marketing and acquisition for Simply SaaS University?” Hell yeah. via GIPHY I get pretty excited about acquisition — the marketing and growth...
by Asia Orangio | Jun 4, 2018 | Marketing
How to read growth hacking posts like an enlightened reader In this post: Why startups (actually) fail Experimentation is key How to read growth posts like an enlightened reader Step 1: Reading with context Step 2: Reading for prerequisites or gaps Step 3: Reading for...
by Asia Orangio | Mar 8, 2018 | Marketing, SaaS
What Every Early-Stage Startup Must Know About Marketing It wasn’t the first time I’ve been asked the question. And I had a feeling it wouldn’t be the last time, either. “I’m an early-stage startup with no full-time marketing resources. What should I be doing first?”...